Regional Marketing Director EMEA

• Develop and own the EMEA marketing strategy, aligned with global brand/marketing direction, tailored to regional market realities
• Define annual and multi-year marketing plans, investment priorities, and growth targets by country/segment
• Lead brand building and development efforts across EMEA towards a steep and sustained brand awareness growth in key markets encompassed by a strong brand identity and architecture
• Conduct market diagnostics (insights, competitor, customer) to identify high-opportunity markets, gaps, and regional levers
• Drive segmentation, targeting, and positioning strategies localized to key markets while maintaining brand consistency
• Lead the creation of regional customer value proposition and trade value proposition in full alignment to regional strategy and focused on key priority segments
• Development of market-driven trade marketing programs/initiatives and full in-market execution throughout the region
• Translate marketing strategy into demand generation, digital, product marketing, trade/channel, and partner activation plans
• Partner with regional sales leadership to align lead generation, pipeline-building, and revenue goals
• Own the marketing P&L for EMEA: budgeting, forecasting, tracking, performance reviews, and reallocation decisions
• Monitor and optimize campaign ROI and performance metrics (CAC, LTV, conversion, brand metrics, etc.)
• Lead, mentor, and grow a high-performing marketing leadership team across markets and functions
• Set clear objectives, ensure alignment of deliverables, and promote accountability across direct and cross-functional teams
• Drive cross-market collaboration, best-practice sharing, and consistency in tools/processes
• Ensure talent development, succession planning, and culture of continuous improvement
• Act as the EMEA voice in global marketing councils
• advocate for regional priorities, ensure alignment with global plans
• Liaise closely with product, customer success, operations, finance, and legal functions to ensure coherence of launches, messaging, and go-to-market plans
• Manage external agencies, media partners, and marketing vendors across the region
• Support key corporate/brand initiatives, such as repositioning, sustainability, CSR or innovation campaigns
• Safeguard brand equity by ensuring all communications and activations adhere to brand guidelines and quality standards
• Oversee regional PR, media relations, and thought leadership programs
• Ensure marketing compliance (e.g. local commercial laws, privacy, data protection, local regulations)
• Define and monitor key performance indicators (KPIs) and dashboards for EMEA marketing
• Provide regular performance reporting and insights to SVP, EMEA and executive leadership
• Use data-driven insights to refine and optimize ongoing and future marketing efforts

• Bachelor’s degree in Marketing, Business, or related field
• MBA or advanced degree preferred
• Minimum 12–15 years’ marketing leadership experience, including at least 5+ years in multi-country/regional leadership roles
• Demonstrable experience overseeing a large marketing budget, P&L accountability, and delivering measurable growth
• Proven track record in highly matrixed, global organizations
• Deep understanding of EMEA markets—the cultural, regulatory, channel, and consumer/customer differences
• Strong strategic thinking, analytical mindset, and ability to translate insights into action
• Excellent leadership, team-building, communication, influencing, and stakeholder management skills
• Experience in digital marketing, demand generation, content & communications, event marketing
• Comfort with ambiguity and ability to execute in fast-paced, high-change environments
• Fluent in English
• Travel capability (30-50% or as required across EMEA)

proficiency in one or more additional EMEA languages (e.g. French, German, Spanish, Arabic) is highly desirable