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As Regional Commercial Marketing Lead, you’ll own commercial marketing for a defined region – driving growth, leads and revenue. You’ll sit at the heart of a Commercial Hub alongside Sales, Marketing and Business Partners, shaping campaigns that convert and deliver real commercial impact. You’ll also take a national lead on one key marketing area (such as prospects, loyalty, digital or pricing), influencing strategy beyond your patch.
Job Responsibility:
Lead high-impact, multi-channel campaigns across digital, email, paid media and offline activity
Drive leads for Telesales and Field Sales through smart targeting, events and community engagement
Own grassroots marketing, tapping into Facebook community groups, affiliates, ambassadors and free Wi-Fi hubs
Partner closely with Sales to deliver region-specific, results-driven marketing plans
Spot opportunities through market insight, customer behaviour and competitor analysis
Manage stakeholders including suppliers and third-party partners
Track performance, measure ROI and report insights at senior leadership level
Requirements:
Proven commercial marketing experience (at least 4-5 years) with a strong customer-first mindset
Industry experience that aligns with targeting households – e.g. utilities, telecommunications, home improvements
A track record of delivering campaigns that drive sales and revenue
Hands-on experience with local communities, affiliates and events
Strong multi-channel marketing knowledge and analytical skills
Confidence using CRM platforms (ideally Salesforce / Marketing Cloud)