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KellyDeli Logo KellyDeli · Hospitality and Tourism

Regional Manager - Netherlands & Belgium

Netherlands; Belgium, Noord-Brabant · Job Posted May 28, 2026
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Requirements

  • Ideally located in the Netherlands: Noord-Brabant or Limburg Or in Belgium: Antwerp or Limburg
  • Guarantee performance delivery of individual points of sale in your region
  • Coach and support your region of franchise partners to operate in the most cost-efficient way possible and to deliver maximum profitability for their business
  • Implement company policy, quality standards, group marketing initiatives, as well as the regulatory and legal procedures on the region
  • Ensure information is clearly communicated between KellyDeli head office and sales outlets, give meaning to the objectives and plans commercial / marketing / quality
  • Ensuring the customer satisfaction of our consumers is key and is at the heart of point of sale actions
  • Being the key contact for the retailer at local and regional level
  • Responsible for the renewal of existing contract with the retailer
  • Be a source of information on new retail concepts, developments in the retail sector and competitors
  • Be a brand ambassador for KellyDeli, representing the business
  • To drive sales revenues by detailed management of all kiosk KPIs to include: L4L performance metrics – total revenue
  • Range / variety analysis and implementation of correct product mix
  • Waste management to maximize product availability
  • Track TOP 20 best sellers availability
  • Production plan usage and product plan compliance
  • Average transactional value
  • Marketing campaign participation results >90%
  • Check the quality of products (Visual and Weight)
  • Check the respect of the recipes (Weight) to control COGS
  • Control the hygiene basics rules during your visit
  • Establish pro-active sales activities in all kiosks within their region such as: 2 tastings per day, plus high levels of customer interaction at all times, and create sales training programme for partners
  • Organise internal sales competitions to increase partner engagement of sales measurement and activities
  • Ensure all Franchise partners have completed sales and customer experience and tasting training on the e-learning platform
  • General business updates with retail partner management to define (overall picture, sales, marketing, quality, NPD, company initiative, action plan of the kiosk and retailer issues)
  • Conduct one/ two retailer business reviews per year per retailer and create a follow-up action plan
  • Be the Sushi Daily brand representative at the local level with the retailer
  • Communicate important updates, performance success, and marketing plans etc
  • Work closely with our retailers to ensure and protect brand consistency at all levels
  • Ensure you visit each of your franchise partners once a month
  • Each visit is recorded in GEMBA
  • Gain the trust of our franchisees and do your utmost to ensure their job satisfaction
  • Spend time on your visits, coaching our franchise partners on how best to optimise their business and help them create action plans to impact their business performance
  • Assure the respect of the global contract agreement at the local level
  • Meaningful introductions of new partners into retail management to ensure relationships get off to a strong start
  • Complete a thorough sign-off process of new Franchise Partners in your region to ensure they are ready and set up for success
  • Make sure training around store regulations has been followed with success
  • Be involved in creating clear and defined documentation on processes and kiosk operations to ensure smooth transition of kiosk takeovers by new partners
  • Work with KellyDeli to implement actions from the Partner Survey Action Plans and from the CEO Partner Listening sessions
  • Conduct one/two business reviews with the franchise partner and create a follow-up action plan

What we offer

  • Sushi allowance
  • Monthly Wellbeing allowance
  • 28 Days annual leave + national holidays
  • Birthday off
  • Private healthcare
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