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Valvoline Logo Valvoline · IT - Administration

Regional Manager, Digital Experience and Enablement, APAC

Singapore, Singapore · Job Posted January 20, 2026
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Job Description

The Regional Manager, Digital Experience and Enablement, APAC leads and is responsible for driving Partners’ Experience and program (such as Loyalty, eCommerce, Sales and Marketing Enablement Best Practices and platform) that empower Valvoline’s regional route-to-market strategy. This role operates as a Center of Excellence (CoE) - Setting governance, standards and best practices for the design, deployment and optimization of digital tools that improve our commercial effectiveness and customer interaction quality. This highly skilled and motivated manager leading our APAC Digital Experience & Enablement Team plays a pivotal role in guiding a high-performing team of Product Owners and Digital Solution Consultants – driving the strategic vision for Valvoline’s customer-facing digital ecosystem and ensuring alignment between enterprise customer experience platforms and localized market needs.

Job Responsibility

  • Lead and coach a team of Product Owners & Digital Solution Consultants and support in the day-to-day activities and fostering mindset of collaboration and innovation
  • Partner with global and functional team to define the digital product direction that supports overall business goals
  • Work closely with stakeholders to understand commercial priorities and turn them into clear and actionable initiatives
  • Drive the full product lifecycle from ideation to post launch, ensuring each release delivers real business impact
  • Prioritize initiatives based on business value, revenue potential and operational feasibility
  • Continuously study market trends, customer behavior and competitors to uncover opportunities that strengthen Valvoline’s market position and drive growth
  • Manage the team responsible for driving adoption and performance
  • Build, govern and adapt the program to meet the regional business needs while maintaining enterprise standards
  • Partner with Sales, Marketing and IT to define clear KPIs, Customer Segmentation and Testing Strategy that link feature/enhancement to measurable business outcomes e.g. Conversion, Retention and Revenue Growth
  • Track and analyze the performance of Digitalization to understand what drives customer engagement and business results – use data insights to identify improvement opportunities, optimize user experience and unlock new growth potential
  • Stay up-to-date with industry trends, customer behavior and emerging technologies
  • Use these insights to shape digital strategy, strengthen competitive advantage and guide investment decisions that deliver clear ROI and business value
  • Develop and maintain a clear regional product roadmap that connect digital initiatives to business priorities
  • Regularly communicate progress and outcomes to stakeholders
  • Collaborate with cross-functional team to define, prioritize and deliver projects that accelerate growth, improve customer experience that support Strategic Goals
  • Foster a culture of continuous learning and digital excellence within the team and wider organization
  • Encourage innovation, upskilling and knowledge sharing to strengthen digital capability
  • Demonstrate commitment to personal growth through ongoing learning and professional development
  • Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion

Requirements

  • 8+ years of experience in digital transformation, customer experience and digital enablement with at least 4 years of people leadership
  • Experience in automotive aftermarket, lubricants and/or B2B distribution environment
  • Language proficiency in Chinese (Speaking, Writing and Reading) is a plus
  • Proven ability to lead and develop cross-functional teams of Product Owners and Customer Success Manager, delivering business impact through digital enablement and best practices
  • Demonstrated success in digital product management e.g. Salesforce Automation, OMS, CRM, CDP, Commerce, Loyalty Management, Marketing Engagement etc.
  • Hands-on experience working in or with the China Digital Ecosystem including familiarity with platforms e.g. WeChat, Alipay, Tmall, JD.com, Douying (TikTok China) and Baidu
  • Proven capability to localize global digital tools to meet China’s regulatory, technical and user behavior requirements
  • Experience in Customer Journeys Mapping in identifying pain points and opportunities across digital and offline touch points to enhance engagement, conversion, loyalty and driving measurement improvements in customer satisfaction and business growth
  • Proven ability to use data and analytics to measure ROI, optimize user experience and identify opportunities for digital growth
  • Strong project management and stakeholder alignment skills – manage multiple initiatives, tight timelines and diverse functional teams across markets
  • Experience in technology-driven or SaaS environment with strong understanding of platform architecture, integrations and user adoption best practices
  • Strong understanding of the software development lifecycle, agile mindset and product governance framework
  • Working knowledge of Microsoft Office Suite, SAP and Salesforce

Nice to have

Language proficiency in Chinese (Speaking, Writing and Reading) is a plus

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