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Regional Manager Brand & Trade Marketing

Congo, the Democratic Republic of the, Kinshasa · Job Posted April 23, 2026
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Job Description

The Regional Manager Brand & Trade Marketing is responsible for implementing Vodacom Congo’s Brand and Trade Marketing strategies within the assigned commercial region. The role ensures consistent brand execution, effective trade visibility, and impactful marketing activations aligned with the national strategy while adapting to local market dynamics. He/she acts as the bridge between the Head Office and the region, guaranteeing brand consistency, Go To Market and measurable marketing impact across all regional touchpoints.

Job Responsibility

  • Implementing Vodacom Congo’s Brand and Trade Marketing strategies within the assigned commercial region
  • Ensuring consistent brand execution, effective trade visibility, and impactful marketing activations
  • Acting as the bridge between the Head Office and the region, guaranteeing brand consistency, Go To Market and measurable marketing impact
  • Development of an annual Regional Go-To-Market Plan
  • Partnering with Sales teams to design and implement trade activations
  • Monitoring and evaluating the ROI of trade activities
  • Contributing to merchandising excellence
  • Overseeing passive visibility and ensuring compliance with brand standards
  • Planning and executing active visibility
  • Managing regional POS materials
  • Implementing national marketing and communication plans
  • Ensuring all campaigns are executed according to HQ guidelines
  • Adapting campaigns to local cultural and market realities
  • Acting as functional interface between the Region and HQ
  • Collaborating with Head of Region and regional commercial teams
  • Managing relationships with local agencies and suppliers
  • Providing regular reporting on marketing activities, performance indicators, and competitor insights
  • Ensuring adherence to brand and trade marketing guidelines
  • Following internal approval and budget processes
  • Maintaining proper records of marketing materials and stock management

Requirements

  • Minimum 5 years of experience in marketing, trade marketing, or brand management roles
  • Proven experience in executing marketing campaigns and managing visibility projects
  • Experience in cross-functional collaboration between marketing and sales
  • Exposure to regional or field operations is a strong advantage
  • University Degree in Marketing, Business Administration, Communication, or equivalent
  • Fluent in French and good command of English

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