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Regional Manager, Brand and Marketing

Malaysia, Johor Bahru · Job Posted June 29, 2026
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Job Description

As the leading B2B Services marketing recruitment practice at Randstad Malaysia, we represent a high regarded international tertiary institution to recruit an exceptional Regional Manager - Brand and Marketing.

Job Responsibility

  • Formulating and executing a comprehensive marketing and campaign strategy for SEA to support brand objectives and institutional growth
  • Directing student recruitment marketing initiatives across undergraduate, postgraduate, and clearing cycles
  • Implementing integrated marketing efforts to drive visibility, enrolment, and engagement
  • Supervising the creation of audience-centric content and campaign assets while ensuring brand consistency
  • Coordinating logistics for high-profile activities like recruitment fairs and open days
  • Using market analysis and competitor insights for evidence-based planning
  • Applying data analytics to monitor and report on campaign performance and ROI
  • Overseeing regional resource allocation, financial forecasting, and budget management

Requirements

  • Proven experience in developing and executing comprehensive marketing and campaign strategies, within the education, services sector
  • Strong leadership skills with demonstrated experience in people management
  • Proficiency in data analytics and using market insights to drive evidence-based planning and ROI reporting
  • Strong understanding of SEA market dynamics and audience-centric content creation
  • Financial acumen, with experience in budget management and regional resource allocation

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