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An exciting opportunity has arisen to join Boots Opticians as a Regional Manager, leading a portfolio of up to 35 stores and practices across the North West. This field-based role will see you travelling across your region to inspire teams, drive commercial performance, and deliver exceptional patient care and customer experiences every day. At Boots Opticians, we help people see what’s possible. Through clinical expertise, trusted care and innovation, we support millions of patients to enjoy life’s important moments with confidence. As a Regional Manager, you’ll lead and inspire a portfolio of stores to deliver brilliant patient care, great customer experiences and strong commercial outcomes. You’ll work closely with store and clinical leaders to build capable, confident teams and ensure our clinical standards remain among the best in the industry. Reporting to the Head of Territory, you’ll lead and inspire a high-performing regional team of Store Managers, Optometrists, Dispensing Opticians and Optical colleagues. You’ll set the tone—creating a culture where patient trust, clinical excellence and team pride are felt in every store, every day. You’ll be accountable for regional sales, profit and operational performance, while creating an environment where colleagues feel empowered, supported, and able to do their best work. Using data, insight and your understanding of customers, you’ll spot opportunities, solve challenges and continuously improve performance across your region. As a visible and connected leader, you’ll also work closely with Boots Hearingcare, Support Office teams and NHS partners to bring our strategy to life—always keeping patients, customers and colleagues at the heart of every decision.
Job Responsibility
Lead, coach, and develop Store Managers and leadership teams to strengthen capability and deliver high performance across the region
Drive sales, profit and operational performance through clear, focused plans
Regularly visit stores across your region to build strong relationships with your teams, offering support and constructive challenge
Champion a consistently excellent patient and customer experience in every store
Use data and insight to identify opportunities and improve performance
Ensure stores operate safely, compliantly and in line with Boots Opticians standards
Plan and optimise clinics to deliver the right care for patients and the best outcomes for the business
Work collaboratively with Boots Hearingcare, Support Office and local NHS partners to strengthen our offer and community presence
Build engaged, high-performing teams through strong recruitment, development and succession planning
Requirements
Proven experience leading multiple locations through a team of leaders in a customer-facing environment
A strong track record of delivering commercial growth and operational performance across a region or area
Experience coaching and developing senior leaders or Store Managers to achieve high performance and engagement
Strong commercial acumen, with the ability to use data, insight and market knowledge to make clear decisions
Experience creating and delivering strategic business plans
Strong communication and influencing skills—you connect just as well with customers and colleagues in store as you can with senior stakeholders
Experience leading teams through change, with the resilience to maintain engagement and performance through transition
Experience managing performance, including coaching, feedback and handling HR and ER matters
A genuine passion for delivering outstanding patient and customer experiences through others
A full UK driving licence to travel extensively across your region
Nice to have
Experience in optics, healthcare, pharmacy or another regulated environment
Knowledge of NHS pathways or experience working with local healthcare partners
Understanding of clinical governance and professional standards
Experience leading wider transformation, cultural change or operational improvement programmes
What we offer
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme