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At Industrious, we’re building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We’re looking for a Launch Marketing Manager to play a key role in driving new member acquisition at launching locations. As a Launch Marketing Manager at Industrious, you’ll be the marketing expert on all things launch—leading the charge on how we expand our footprint in new and existing markets. With up to 60 planned for next year, you’ll build a repeatable, scalable strategy for meeting occupancy goals while layering in market-specific tactics to drive awareness, demand, and revenue for launching locations. Reporting to the Director of Growth Marketing, your home base will be on the marketing team, you’ll be deeply embedded in cross-functional launch teams, working side-by-side with operations and sales to ensure every launch is set up for success. We are looking for a kind, thoughtful, quirky team player who doesn’t take themselves too seriously.
Job Responsibility:
Build and own the strategy for scaling marketing efforts for new Industrious locations
Lead cross-functional working groups across operations, sales, and marketing
Develop differentiated strategies for our sub-brand (Indy by Industrious) and additional product offerings
Create, manage, and continuously refine the “Launch Playbook”
Design and deploy paid and organic marketing campaigns to drive awareness and meet occupancy targets
Track performance, analyze results, and share insights to optimize future launches and improve ROI
Identify and execute opportunistic, market-specific activations
Serve as a thought leader for how successful tactics for US launches can be scaled to international markets
Requirements:
You have launched and scaled marketing tactics for brick & mortar locations at a high-growth company with a national presence in multiple markets
You possess a sharp understanding of local market dynamics and have experience driving awareness and revenue with limited budgets
You are comfortable working across multiple channels (paid, owned, earned), with a clear grasp of each channel’s contribution toward lead generation and ROI
You are a natural collaborator who thrives in cross-functional environments and can manage competing priorities with strong project management skills
You have an analytical and data-driven mindset and are able to measure performance and extract insights to influence marketing strategies
You are creative and resourceful, punching above your weight in previous roles while lifting up your teammates around you
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