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Regional Head, Retail Media Strategic Accounts

Malaysia, Kuala Lumpur · Job Posted May 19, 2026
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Job Description

Commercial leader to own and scale Retail Media partnerships across APAC & EU. This role combines team leadership, strategic account ownership, and revenue delivery, with a strong focus on CPG brands and agency groups. You will lead a team responsible for execution and pipeline development, while personally driving the most strategic partnerships and multi-market deals.

Job Responsibility

  • Own and deliver regional Retail Media revenue targets across CPG, agencies, and non-endemic partners
  • Build and maintain a high-quality pipeline with clear conversion plans
  • Lead commercial strategy for multi market deals, ensuring consistency in pricing, packaging, and deal structures
  • Lead and develop a team of partnership managers / sales leads
  • Set clear targets, pipeline expectations, and performance standards
  • Drive accountability on execution quality, not just activity
  • Coach the team on negotiations, deal structuring, and senior client engagement
  • Personally own and grow relationships with top regional CPGs and agency groups
  • Lead negotiations for high-value, multi-market partnerships
  • Build long-term JBPs embedding Retail Media as a core investment pillar
  • Act as executive sponsor for key accounts
  • Unlock agency budgets (WPP, Dentsu, Publicis, etc.) to drive incremental demand
  • Convert top CPGs into always-on Retail Media investors
  • Scale regional deals into structured, repeatable frameworks
  • Partner with local commercial and QC teams to ensure strong execution
  • Align with product and AdOps to scale solutions and unlock inventory
  • Build and standardize best-in-class ways of working (pipeline management, program selling, JBPs)
  • Improve forecasting accuracy and commercial discipline across markets
  • Ensure the team operates with clear ownership and prioritization

Requirements

  • 6+ years in Retail Media, Digital Advertising, Media Agencies, brand or retailer side on eCommerce related role, ideally within FMCG field
  • Proven experience leading commercial teams and delivering revenue targets
  • Strong track record closing high-value partnerships with CPGs, media agencies, or retailers
  • Deep expertise in CPG and agency ecosystems
  • Exceptional negotiation skills with fluency in English and the ability to influence senior stakeholders
  • Ability to move from strategy → deal → execution without dropping the ball
  • Experience building and scaling high-performing teams
  • Hands-on leader who still closes deals personally
  • High ownership
  • Experience managing teams in a fast-paced, dynamic environment, with a strong sense of urgency and attention to detail

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