Regional Head of Marketing

• Forward Planning and Calendar Ownership
• Build and maintain a rolling 6-month detailed working plan covering campaigns, activations, content, programming, partnerships and event sales pipeline across both sites
• Build and maintain a rolling 12-month overarching plan setting the annual strategic shape: brand campaigns, seasonal moments, major activations, programming themes, partnership pipeline
• Ensure the team is always working six months ahead of the present
• Own the content calendar across both sites end to end: brand campaigns, social content, CRM communications, PR moments, paid media
• Run the annual planning cycle with both General Managers and the SVP O&O
• Strategy and Brand
• Own the integrated marketing strategy across Time Out Market DUMBO and Time Out Market Union Square
• Set the brand positioning, audience strategy and messaging architecture for both sites in alignment with the Time Out Market global brand
• Hold brand standards authority across all vendor-facing collateral, menu boards, signage and concession-led marketing within the Time Out Market environment
• Commercial Integration and Sponsorship Drive
• Own the marketing contribution to site revenue targets
• Integrate the event sales pipeline into the marketing calendar
• Drive the brand activations programme to actively encourage and secure sponsorship revenue from liquor, beverage, lifestyle and media brand partners
• Lead the strategic conversion of brand relationships into hosted events, themed takeovers, seasonal activations and exclusivity deals
• Review and approve all major marketing investments and contracts within the agreed budget envelope
• CRM, Data and Customer Strategy
• Own the customer data and CRM strategy across both New York sites
• Set audience segmentation, lifecycle marketing strategy, retention programmes and customer acquisition strategy
• Interpret weekly trade data, marketing performance data and customer insight to direct the team's focus
• Own the marketing KPI framework
• Team Leadership and KPI Management
• Line manage three direct reports
• Set individual KPIs for each direct report covering both quantitative and qualitative measures
• Run monthly one-to-ones and quarterly formal performance reviews with each direct report against documented KPIs
• Build and develop the New York marketing team
• Group and PR Alignment
• Act as the primary marketing interface between New York Markets and the Time Out Group Marketing Director
• Lead the strategic relationship with the local PR agency
• Maintain alignment with Time Out Media editorial, advertising and Creative Solutions teams
• Represent New York Markets in group marketing forums and global Time Out Market marketing leadership meetings
• Budget Ownership and Decision Rights
• Own the combined New York marketing budget
• Authority to allocate and spend within the combined budget at discretion
• Hiring decisions on direct reports made in consultation with General Managers and HR

• 8 + years of marketing experience with progressive seniority into a regional or multi-site marketing leadership role
• Proven experience leading marketing across two or more hospitality, leisure, retail or lifestyle venues with combined revenue of $30 million or more
• Track record of building and maintaining six-month working plans and 12-month overarching plans, and converting strategy into measurable commercial outcomes
• Experience owning a marketing P&L and managing agency, vendor and partnership relationships at director level
• Demonstrated ability to drive sponsorship and brand partnership revenue at scale
• Strong commercial acumen. Comfortable presenting marketing performance to senior operators, CFOs and CEOs
• Deep customer and CRM strategy expertise. Hands-on knowledge of CRM platforms, segmentation and lifecycle marketing
• Demonstrated team leadership experience with three or more direct reports across mixed disciplines (campaigns, content, events)
• Brand and creative direction skills. Able to set and defend brand positioning in front of operators, media partners and senior executives
• Excellent written and presentation skills
• Hospitality, food and beverage, or food hall sector experience preferred

Hospitality, food and beverage, or food hall sector experience

• Competitive holiday, an extra day Birthday leave
• Complimentary tickets to events and shows
• Staff socials & happy hours
• Hybrid working
• Electric Car Scheme
• Enhanced Maternity