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The Regional Marketing Specialist acts as the catalyst to drive a digital first marketing mindset, prioritizing marketing programs to deliver business growth and deepen client engagement, to build long term loyalty for Asia and UAE CG/CPC customers. The role partners with various internal and external stakeholders to deliver the best marketing experience across content, brand and products.
Job Responsibility:
Develop Asia + UAE CG/CPC strategic marketing planning and execution
Track progress on organizational goals and marketing deliverables
Identify opportunities to improve processes, workflows and organizational effectiveness
Ensure timely completion of deliverables and remove roadblocks for project and marketing teams
Manage vendor and partner relationships
Lead and coordinate high-priority cross function and country projects, innovation, transformation
Foster a culture of collaboration, innovation and accountability across multi-country teams
Be a Subject Matter Expert to senior management with deep client insights
Accountable for customer agenda through research and competitive benchmarking
Lead and execute rapid test and learn agenda using Martech and Adtech for Marketing
Approximately 20% travel
Appropriately assess risk when business decisions are made
Requirements:
12 - 15 years of experience in Marketing, Consultancy or an Agency
Team player with the ability to partner and negotiate with cross functional teams
Consistently demonstrates clear and concise written and verbal communication skills
Solid understanding of digital marketing with Martech and Adtech exposure
Regional (Asia & ME) experience with experience managing large and complex projects across multiple countries and time zones
Strong numerical ability with understanding of financial products and services
Intellectually curious, proactively seeking and developing new opportunities
Careful attention to detail with ability to manage priorities and multi-task
Ability to think strategically and to simplify the complex
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