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Regional Director Of Sales

United States, Santa Rosa Employment contract 130000.00 USD / Year · Job Posted June 10, 2026
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Job Description

Provincial Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages lifestyle-focused senior living communities. Our company, which was built on our “Pillars of Excellence,” employs thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent experiences for our residents.

Job Responsibility

  • Leads sales and marketing efforts for the region including community sales teams’ productivity and census building
  • planning, reporting, goal setting, sales process optimization, sales training, marketing efforts, CRM training, sales program implementation, sales compensation administration
  • partners with operational team and community leadership in recruiting, selection and onboarding of sales talent
  • increasing effectiveness and performance of the sales team
  • works closely with community Executive Directors, Regional Vice President of Operations, and corporate team members
  • reports on activities and results to regional operations leaders and Division President weekly
  • coaches, trains, and assists with management of Director of Sales, Coordinators and associated sales Coaches
  • motivates sales staff
  • interviews and screens DOS candidates
  • manages mystery shopping and competitive shopping program
  • provides Manager on Duty sales training
  • maintains competition reports
  • supports design and development of educational modules
  • establishes and maintains compensation plans
  • overall responsibility of achieving sales move-in and occupancy budgeted plan
  • maintains knowledge of daily census reporting
  • develops sales strategies
  • demonstrates proficiency in CRM system
  • listens to recorded inbound sales calls
  • performs community site visit audits
  • visits communities in region regularly
  • assists sales team with implementation of sales and marketing programs
  • ensures quarterly competitive analysis plans are up to date
  • develops marketing strategies
  • assures accuracy in sales reports
  • educates DOSs and Coordinators on standards
  • ensures Sales Coordinator supports DOS efficiently
  • ensures compliance with marketing standards
  • assists in development of annual community marketing budgets
  • reviews monthly marketing financials
  • oversees sales and marketing quarterly planning process
  • analyzes and reports on trends
  • develops and implements comprehensive marketing strategy
  • maintains supplies of collateral materials
  • ensures wise use of marketing dollars
  • performs other duties as assigned

Requirements

  • Bachelor’s degree in Business Administration, Public Relations/Communications, Marketing or related field
  • Five years selling in a dynamic environment
  • senior living experience a plus
  • at least three years’ experience in multi-community/regional sales manager role with supervisory experience

What we offer

  • Competitive wages
  • Access to wages before payday
  • Flexible scheduling options with full-time and part-time hours
  • Paid time off and Holidays (full-time)
  • Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
  • 401(K) with employer matching
  • Paid training
  • Opportunities for advancement
  • Meals and uniforms
  • Employee Assistance Program

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