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The Regional Director of Sales (RDS) leads community sales productivity and census development within their assigned Management Company (ManCo) region. This role is responsible for planning, reporting, goal setting, sales process optimization, CRM training, sales program implementation, and compensation administration, while partnering with regional and local leadership on talent selection and onboarding. The RDS is accountable for overall sales performance across their region.
Job Responsibility
Lead community sales productivity and census development within assigned region
Plan, report, set goals, optimize sales processes, train on CRM, implement sales programs, and administer compensation
Partner with regional and local leadership on talent selection and onboarding
Achieve sales move-in and occupancy goals
Monitor daily census and track weekly sales performance
Develop and implement strategies to meet sales targets
Provide regular performance reporting
Coach, train, and support Directors of Sales
Partner with Executive Directors to drive accountability
Participate in recruiting and selection of Directors of Sales
Conduct community visits to assess sales processes
Train teams on CRM usage
Oversee mystery shopping, competitive analysis, and inbound call reviews
Deliver sales training
Maintain market and competitor knowledge
Ensure accuracy of reporting and commission administration
Support onboarding and ongoing training
Assist in implementing sales and marketing initiatives
Contribute to development of training programs
Oversee sales compensation plans
Ensure quarterly competitive analyses
Ensure Sales Coordinators effectively support Directors of Sales
Requirements
Bachelor's degree in Business, Marketing, Communications, or a related field
Minimum of five (5) years of sales experience in a dynamic environment
At least three (3) years in a multi-community or regional sales leadership role