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Regional Director, Apparel and Accessories

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Cella

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Location:
United States , Costa Mesa

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Category:
Sales

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Contract Type:
Employment contract

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Salary:

75.00 - 80.00 USD / Hour
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Job Description:

We are looking for a driven Regional Director, Apparel and Accessories to be the visionary force behind our regional product strategy. Reporting to the Head of Merchandising, your core responsibility will be the creation and execution of regionally relevant product strategies that drive long-term brand goals and profitable growth. You will act as the crucial link, leveraging your deep awareness of the consumer, competitors, and marketplace dynamics to build effective partnerships with Global Merchandising, Planning, Country Teams, Marketing, and Retail Operations. If you excel at organizational planning, talent development, and ensuring we deliver the "right product, right stores, right time," join us and help shape the future of apparel and accessories!

Job Responsibility:

  • Regional Strategy Implementation: Executes the global merchandising strategy within the region, ensuring alignment with regional market dynamics and consumer preferences. Adapts and tailors global product assortments to meet regional needs while maintaining brand consistency and commercial success
  • Market & Consumer Insights: Leads the analysis of regional market trends, consumer behavior, and competitive landscape to inform product decisions and regional strategies. Provides insights and feedback to the global team to influence future product development and global strategy
  • Product Development & Localization: Collaborates with regional design, marketing, and cross-functional teams to develop and execute a compelling seasonal product line that reflects regional nuances and consumer preferences. Ensures the regional product assortment aligns with the global strategy while addressing local market demands and opportunities
  • Financial Accountability: Achieves and exceeds financial targets for the region, working closely with regional planning teams to meet revenue, margin, and sell-through goals. Manages the regional merchandising budget, ensuring financial targets and KPIs are met
  • In-Season Business Management: Leads in-season business analysis, partnering with regional planning and merchandising teams to identify opportunities for agile responses to market demands and future development. Monitors regional product performance and adjusts strategies to optimize sales and profitability
  • Team Leadership & Development: Manages and develops the regional merchandising team, fostering a culture of excellence, innovation, and collaboration. Ensures continuous development of team capabilities through training, mentoring, and performance management
  • Brand & Product Integrity: Ensures brand and product integrity across regional design, manufacturing, quality, and cost by collaborating closely with Global Merchandising and Production teams
  • Cross-Functional Collaboration: Collaborates with regional and global cross-functional teams to drive seasonal direction, product DNA, and filters within the region. Partners with global product leaders and regional partners to create compelling seasonal and annual product stories that resonate with regional consumers and drive brand loyalty
  • Regional Reporting & Feedback: Provides regular updates and reports on regional product performance, market trends, and consumer insights to the global team. Actively participates in global meetings and strategy sessions, representing the region's interests and contributing to global strategy development

Requirements:

  • 10+ years of retail merchant/buying experience
  • 3+ years of experience managing direct reports and leading large teams, including budget management
  • Bachelor's degree (Business, Commerce, or Fashion Merchandising preferred)
  • Mastery of retail mathematics and Open to Buy
  • Proven success in launching, scaling, and managing multi-million dollar business units/brands
  • Strong analytical skills, including the ability to interpret multiple data points across omni channels and market segments
  • Vertical retail and Omni-channel experience
  • Proficient in MS Office (Word, Excel, Outlook)
  • Demonstrated ability to lead cross-functional teams
  • Superior communication skills (interpersonal, written, and verbal)
  • Entrepreneurial mindset with strong decision-making and calculated risk-taking abilities
  • Excellent sense of style and color trends
  • Commitment to delivering an exceptional customer experience
  • Strong organizational and time management skills
  • High self-awareness and a goal-oriented desire for continuous self-improvement
What we offer:
  • health/vision/dental
  • 401k

Additional Information:

Job Posted:
December 26, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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