Regional Dealer Contact Zone Manager – Chevrolet Job at General Motors (Alpharetta, Georgia)

Job Description

The Regional Dealer Contact Zone Manager serves as a pivotal field leader for Chevrolet, accountable for driving sales performance, dealer profitability, and customer experience across the Southeast Region. This role leads a high performing field team of four Regional Dealer Contact District Sales Managers (RDC DSMs) and partners closely with Chevrolet Regional Leadership to translate brand priorities into disciplined, high impact execution at the dealer level. Acting as the primary liaison between GM, the dealer network, and local marketing partners, the Zone Manager ensures consistent deployment of sales, marketing, incentive, and customer experience strategies across the zone. Success requires strong leadership capability, exceptional dealer facing influence skills, a deep understanding of retail operations, and the ability to guide teams through complex business challenges. This position represents a key developmental role for future GM field and regional leadership opportunities.

Job Responsibility

Provide vision, direction, and leadership to achieve maximum sales growth, market share expansion, and dealer profitability within the zone
Drive the zone’s retail sales objectives, ensuring alignment with Chevrolet’s strategic priorities and brand standards
Build, sustain, and strengthen relationships with dealership principals, executive leaders, and key personnel
Lead, coach, and develop a team of four RDC DSMs, fostering a high performance culture built on accountability, collaboration, and continuous improvement
Deliver ongoing training and development to elevate field capability and sales excellence across the zone
Establish and execute zone level plans to expand the customer base, strengthen dealer throughput, and accelerate retail growth
Analyze market conditions, competitive activity, and dealer performance to inform targeted action plans
Oversee dealer network strategy within the zone, including monitoring performance, supporting network initiatives, and ensuring brand compliance
Manage regional inventory planning and develop effective consensus coverage strategies to optimize availability and mix
Design and deploy zone level new vehicle incentive strategies to support monthly and quarterly sales targets
Ensure flawless execution of national and regional programs across all dealerships
Partner with ADI and Local Marketing Associations to integrate accessories, brand campaigns, and digital retailing initiatives
Drive performance in CarBravo and Certified PreOwned (CPO) channels to grow used vehicle retail volume and profitability
Lead implementation of CSSR and all customer experience initiatives to elevate CSI, retention, and overall satisfaction
Oversee execution of dealer contractual requirements and ensure alignment with GM policy and standards
Support region working capital oversight, operational discipline, and financial health at the dealer level
Guide onboarding and adoption of OnStar and Mobile App programs across the zone
Ensure clear, consistent communication between GM Regional Leadership, field teams, and dealership partners
Collaborate with Marketing, Incentives, Aftersales, and Retail Operations to support cross functional initiatives
Champion a culture of transparency, data driven decision making, and organizational alignment

Requirements

Bachelor’s Degree required
MBA preferred
4+ years of automotive dealership operations experience (sales & service)
Prior dealer contact experience required
Must hold a valid driver’s license
Robust analytical capability
ability to interpret data and drive actionable insights
Proficiency with data analysis, reporting tools, dealership systems, and Microsoft Office
Proven track record leading teams that engage directly with automotive dealers
Ability to lead and motivate field teams toward shared sales and profitability goals
High interpersonal effectiveness and the ability to influence without authority
Strong organizational skills with the ability to manage competing priorities
Strategic thinker with creativity in problem solving and program activation
Strong written and verbal communication skills

What we offer

Relocation benefits may be eligible
Company vehicle provided

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Regional Dealer Contact Zone Manager – Chevrolet

Job Description

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