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Regional covering the Midlands working on 2-3 focus homes at a time. This role will be reporting directly into our Group National Sales Manager. We are looking for a dynamic, high energy and results driven individual with sector experience who has a proven successful track record in increasing occupancy. The successful candidate needs to be self motivated and have experience in both enquiry generation and conversion.
Job Responsibility:
Work closely with Home Managers and home team to achieve or exceed occupancy and average weekly fee targets
Work closely with the National Sales Manager & Marketing teams to devise a robust marketing plan and submit agreed key KPI reporting
To be a key point of contact for customer enquiries, managing the enquiry/referral process from generation to closure to include: show rounds, assessments, discussion of care services to meet the resident’s needs, and answering customer queries
To manage and ensure that the customer experience and journey remains consistent in its quality and empathy, and that all actions are carried out promptly
To promote and raise the profile of the home in the local community through generating newsworthy stories, and by identifying targeted advertising opportunities. Take a lead on local marketing activities, developing and delivering a programme of community engagement, and working in partnership with the home to deliver successful events in line with KPIs to encourage footfall into the home
To develop and run home events to attract key stakeholders and prospective clients to show case the home and its key USP's
Providing guidance, training and support for the homes team members to ensure effective customer engagement and consistent sales experience
Raise the positive profile of the home in the local community through external business development, building and maintaining a contact list of key local stakeholders - including taking a presence at any relevant local external events that enable networking opportunities with key care referrers
Establishing a Health Care Professional database of key contacts alongside establishing and operating an engagement strategy to promote bed vacancies to drive an increase in targeted and specific referrals
Ensuring the home has a presence on all LA contract bed frameworks to establish, maximise and covert all block and spot bed purchasing opportunities
Identify and build partnerships and working relationships with key referral partnerships i.e Trusted Care, Autumnia etc
To achieve and exceed all sales KPI's
Requirements:
sector experience
proven successful track record in increasing occupancy
self motivated
experience in both enquiry generation and conversion
What we offer:
Highly competitive monthly commission scheme - paid per admission