Regional Commercial Specialist Job at Unite Students

Job Description

Unite Students has an exciting opportunity for a Sales Specialist to support cities across our Midlands and North region. The Regional Commercial Specialist is responsible for driving sales and marketing performance to maximise occupancy and revenue across their region. Acting as the sales subject matter expert, the role plays a key part in executing the regional commercial strategy across multiple cities. This position is UK-market focused, ensuring properties are correctly positioned and priced in line with demand and performance data. The role works closely with city teams to support tenancy mapping changes, improve processes, and drive overall sales effectiveness. A strong focus of the role is coaching, training, and developing on-site teams from a sales and commercial perspective, helping to build capability and improve performance across the region. This is a travel-required role, with regular visits to cities across the Midlands and North to support teams, review performance, and embed commercial best practice.

Job Responsibility

Driving sales standards
quality sales over quantity sales, with business leading sales metrics
Track sales performance across the regional portfolio, identifying trends, risks, and opportunities
Maintain core reporting outputs including retention trackers, and operational sales dashboards
Help enforce correct and timely operational responses for summer extensions, STL or Bridge bookings, using the request tracker
Turn performance data into clear insights and actions for on-site teams and senior stakeholders
Produce and distribute the weekly Sales Update for Operations, ensuring visibility of progress, priorities, and actions
Translate regional commercial strategy into clear, practical direction for on-site teams, ensuring priorities and targets are understood and delivered consistently
Provide cover for the Divisional Commercial Manager during periods of leave or absence
Attend relevant meetings on behalf of the DCM when required and follow up on actions
Support delivery of time-sensitive commercial tasks and stakeholder requests during cover periods
Supporting the regional management to improve year on year occupancy, with realistic opportunities to increase income and occupancy
Reviewing Competitor pricing and incentives to ensure we are appropriately priced
Suggesting innovative ways to increase occupancy within cities in moving away from tried and tested methods - Ensuring the City teams are keeping the properties up to the standard of expectation with show flat and customer journey reviews - Working with Marketing team to ensure the city secures the necessary budget needed for in city initiatives within local marketing
Ensuring each property has the latest and most intuitive marketing tools available to them
Setting PPC percentage split across properties in line with sales need on a weekly basis
Working with the Regional General Manager and the Management team to confirm the mapping for each building
Daily visits to sites to ensure sales focus with team
Weekly Management sales and operational meetings
Meeting with University partners to discuss campaigns
Prospecting all potential 3rd party partners, e.g. language schools, business schools etc.
Sending University partners marketing collateral for Accommodation Offices
Negotiating packages with University Partners
Rolling out Summer Campaign to City team, supporting with the mapping and pricing
Weekly STL Sales tracking
Ensuring third-party billing is correct
Supporting the Managers in their meetings with Group's for Summer Deals and any backfill opportunities
Exploring new initiatives to help bridge void rooms - Supporting all recruitment in challenge properties to ensure the right candidates are chosen
Attending regular City team talk monthly's and giving sales updates
Building a positive team environment - Reviewing, approving and liaising with Revenue Team to action changes to room mapping in booking systems

Requirements

Strong stakeholder management and interpersonal skills to build relationship across all levels, internally and externally
Ability to coach and mentor where necessary to drive performance
Good attention to detail and ability to work across teams internally to support where necessary, including to provide regular reports
Excellent time management skills, and the ability to manage multiple priorities
Strong analytical skills and the ability to interpret data into meaningful reports
Ability to think innovatively to drive new initiatives

What we offer

A discretionary annual bonus so you can share in the company's success
25 days' paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more!

Unite Students - All Job Offers

Select Country

Regional Commercial Specialist

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?

Regional Commercial Specialist

Regional AI Commercial Specialist

Regional AI Commercial Specialist - EU

Storage Sales Specialist - Commercial Account

Buyer (Commercial Specialist)

Commercial Specialist

Commercial Specialist - Global Bids & Pricing

Commercial Specialist

Windows & Surface Devices Solutions Specialist Regional Sr Director, EMEA

Our AI answers in your language