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Regional Category Marketing Lead

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Unilever

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Location:
Malaysia , Kuala Lumpur

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

This role exists to turn insight into innovation, strengthening our winning portfolio of products in UFS while building a future proof set of solutions for chefs in Southeast Asia. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Job Responsibility:

  • Lead the end‑to‑end regional innovation pipeline, from opportunity identification to launch, ensuring projects are on time, in full, and aligned with Southeast Asia growth priorities
  • Develop and own the Southeast Asia Category Portfolio Strategy, defining portfolio roles, pricing guardrails, renovation priorities, and long‑term category growth drivers
  • Drive cross‑market innovation execution excellence, ensuring consistent activation, strong first‑12-week performance, and rapid issue resolution across countries
  • Partner closely with Country Marketing teams to translate regional category strategies into locally relevant activation plans, innovation roll-outs, and chef/ operator-facing executions
  • Enable and coach a team of Regional Category Managers, setting clear priorities, building capability, and ensuring high performance and collaboration
  • Lead the integration of market, operator, digital, and competitive insights to guide strategic choices on portfolio, innovation, and category interventions
  • Work cross-functionally (R&D, Supply Chain, Finance, CD/Customer Development) to de-risk innovation projects, strengthen feasibility, and ensure commercial readiness
  • Consolidate and present regional category performance, including innovation KPIs, regional IMD health, portfolio gaps, and execution scorecards
  • Champion “Fewer, Bigger, Better” innovations by identifying scalable solutions across diverse SEA markets and simplifying the pipeline to maximize business impact
  • Support Regional and Global stakeholder alignment, ensuring SEA category needs are represented in global forums and global innovations are effectively landed in SEA

Requirements:

  • Minimum 7–10 years of experience in Marketing, Category Management, or Brand Development, with proven experience leading innovation or portfolio roles
  • Strong project leadership capability, with a track record of delivering complex cross-functional innovation projects in FMCG or Foodservice
  • Experience working in multi-country or regional roles, ideally within Southeast Asia or similarly diverse markets
  • Data-driven strategic thinking, with demonstrated ability to synthesize insights, build compelling category strategies, and influence senior stakeholders
  • People leadership experience, managing and developing marketers or cross-functional teams

Nice to have:

  • Experience in Foodservice / B2B marketing, working with chefs, operators, or culinary-driven categories
  • Familiarity with portfolio governance tools, innovation funnel management, or stage-gate processes
  • Exposure to digital-led demand generation, including chef engagement platforms, content-led conversion, or CRM/marketing automation

Additional Information:

Job Posted:
January 07, 2026

Employment Type:
Fulltime
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