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The Regional Business Director (RBD) is responsible for building a strong pipeline of prospects, executing the company strategy and closing the sale of EDAP’s products per the agreed upon comp plan. The RBD must also manage the entire sales process from pre-sale activities through case revenue generation post-sale. The RBD works closely with Applications and Clinical team members to drive utilization and to build successful programs.
Job Responsibility:
Meet or exceed regional sales quotas in revenue and expense
Develop an in-depth pipeline of leads used to push sales forward for meeting quotas
Prepare monthly forecasts for all EDAP products
Evaluate the region and potential leads therein to make efficient and effective sales call “swings” to provide maximum sales coverage within the region
Make oral and written sales presentations, to potential buyers, to represent EDAP’s urology products
Understand and communicate market dynamics of the region, including competitive activity and pricing, market trends, regulation updates and customer news
Attend all trade shows and marketing events within the region
Work collaboratively with sales, marketing, operations, clinical and service departments for successful delivery, setup and utilization of EDAP’s urology systems
Work with mobile service providers in the various regions to develop & execute sales, and to increase utilization of the products
Prepare and submit expense reports on a bi-weekly basis
Assume additional responsibilities as assigned
Requirements:
Proven leadership and success introducing new therapeutic technologies to the market
Ability to travel upwards to 75-80% (primarily domestic)
Solid knowledge in science and medical devices industry
Ability to adapt or change priorities as needed
Creative problem-solving skills and the willingness to take calculated risks and act decisively
Ability and willingness to “roll up the sleeves” and become actively engaged in tactical execution
Excellent interpersonal and presentation skills with the ability to persuade in a credible and genuine fashion
Outstanding communication skills (clear and concise in all forms of communications)
Demonstrated success with selling high capital medical equipment, preferably in the early adoption phase and within the urology space
High level of professionalism and ability to build rapport with others
Results-driven attitude and a strong resolve to win
Proven self-starter with the ability to work with minimal supervision
Computer proficiency in Microsoft Office products (Outlook, Word, Excel & PowerPoint)
Minimum 5 years of sales experience in a therapeutic medical device company preferred
Must be able to meet credentialing requirements of medical institutions
Bachelor’s degree required
5+ years of urology sales experience required
5+ years high capital medical device sales preferred
Nice to have:
Experience with driving new surgical indications through regulatory clearance (e.g. FDA) a plus
Start-up experience selling innovative medical equipment a plus
Experience within ultrasound space a plus
Degree in medical field or business administration a plus, MBA preferred
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