CrawlJobs Logo
Randstad Logo Randstad · -

Regional Brand Manager - FMCG

Malaysia, Kuala Lumpur 10000.00 - 12000.00 MYR / Month · Job Posted May 30, 2026
Apply Position
Job Link Share

Job Description

Our client is a prominent global Consumer Goods Multinational Corporation (MNC) with a diverse portfolio of well-loved household and lifestyle brands. Known for driving innovation and commercial excellence, the organization provides a collaborative, high-growth environment for dynamic market builders. They offer extensive career development opportunities and a platform to collaborate closely with regional ecosystems. We are seeking a versatile and strategic Regional Brand Manager to lead portfolio growth and digital marketing execution for a key category. This dynamic role perfectly balances product lifecycle management and performance-driven digital marketing. You will take ownership of the localized category strategy, product launch roadmaps, and end-to-end 360° commercial activations across both traditional and digital consumer touchpoints.

Job Responsibility

  • Drive localized category strategies by synthesizing market trends, competitive landscapes, and consumer insights
  • Own the deployment of the localized product roadmap and launch calendar, ensuring strong market fit and optimal commercial positioning
  • Identify key business growth drivers across the portfolio, distribution channels, and retail visibility frameworks
  • Partner closely with sales, trade marketing, supply chain, and regional teams to deliver cohesive commercial stories and product launch proposals
  • Plan and execute end-to-end marketing campaigns spanning content creation, paid media, social-first strategies, influencer engagement, and P.R. initiatives
  • Lead digital activations, organic social campaigns, livestreams, and e-commerce-driven visibility to enhance target audience engagement and search performance
  • Brief and manage external media and creative agencies from conceptualization to execution, ensuring high efficiency across all content and media channels
  • Allocate and track promotional budgets within the category to meet predefined brand and media performance indicators
  • Evaluate campaign analytics, creative performance, and consumer behaviors on an ongoing basis to share actionable insights with local and regional leadership teams

Requirements

  • Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related discipline
  • At least 5 years of proven marketing experience, ideally within a multinational consumer goods or retail environment
  • Demonstrated success executing social media campaigns, performance marketing, digital activations, livestreams, and e-commerce initiatives
  • Solid understanding of brand marketing, portfolio optimization, commercial strategy, and multi-channel media planning
  • Exceptional interpersonal skills with the ability to thrive and collaborate constructively within a cross-functional, multi-tiered regional structure
  • An action-oriented, resilient, and entrepreneurial approach with a strong problem-solving orientation
Randstad - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Regional Brand Manager - FMCG

8 matching positions

Brand Manager - Food FMCG

Location
Location
Malaysia , Kuala Lumpur
Salary
Salary:
8000.00 - 12000.00 MYR / Month
https://www.randstad.com Logo
Randstad
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Professional degree in marketing management, international trade, business administration, or an equivalent corporate discipline
  • Minimum of four to five years of active commercial marketing experience focused within consumer goods or food manufacturing sectors
  • Demonstrated capability executing comprehensive 360-degree brand campaigns on time and within assigned budget parameters
  • Foundational knowledge of international trade fundamentals, import/export regulatory processes, and localized food standards including halal certification parameters
  • Strong cross-functional coordination attributes with professional communication qualities in English and Bahasa Malaysia to manage stakeholder diplomacy
Job Responsibility
Job Responsibility
  • Formulate and execute annual brand strategies and go-to-market plans across diverse channels to successfully navigate recent Klang Valley retail shifts
  • Lead end-to-end consumer campaign activations while overseeing dedicated A&P budget optimization to secure targeted category volume growth
  • Conduct comprehensive market research and competitor intelligence mapping to identify emerging commercial opportunities and guide future SKU rationalization frameworks
  • Cultivate strategic relationships with distribution networks, regional suppliers, and retail buyers to strengthen the route-to-market (RTM) strategy
  • Coordinate international trade processes, logistics documentation, and cross-functional marketing calendars across general trade vs. modern trade networks
  • Fulltime
Read More
Arrow Right

Sales Manager (Fmcg - Food)

We are currently looking for a Sales Manager (General Trade & Wholesaler Channel...
Location
Location
Malaysia , Selangor
Salary
Salary:
10000.00 - 16000.00 MYR / Month
https://www.randstad.com Logo
Randstad
Expiration Date
August 03, 2026
Flip Icon
Requirements
Requirements
  • Minimum 5 years of FMCG sales experience, with a focus towards distributor and wholesaler management, as well as traditional/general trade
  • Candidates coming from companies specializing in fast-moving food product lines are desirable
  • Meticulous analytical and corporate presentation skills
  • capable of converting raw sales data into structured forecasting reports and strategic growth plans
  • A self-motivated, proactive manager who values operational structure and thrives in a fast-paced, high-volume trading environment
Job Responsibility
Job Responsibility
  • Take full ownership of the General Trade (GT) business unit, focusing heavily on driving volume growth with existing wholesalers and distributors while aggressively identifying and opening new markets
  • Lead, mentor, and track the daily performance of a field-facing sales executive team to ensure territory coverage and volume targets are maximized
  • Conduct regular regional field visits to key wholesalers and distributors across West Malaysia to strengthen long-term commercial partnerships
  • Formulate robust sales forecasts, oversee pipeline management, and conduct data-driven sales reviews for presentation to senior management and the Managing Director
  • Collaborate closely with a newly designated Trade Marketing counterpart to align on-ground commercial executions with overall brand strategies
What we offer
What we offer
  • Excellent benefits & incentives package
Read More
Arrow Right

Sea Senior Brand Manager For Innovations (Pepsi-Lipton) – 1 Year Contractor

Join us on this exciting journey! This role will be facilitated through the thir...
Location
Location
Thailand , Klongtoey
Salary
Salary:
Not provided
pepsico.com Logo
Pepsico
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Master's degree or Bachelor's or Degree in any fields
  • At least 6-7 years of experiences as Product/ Brand Management in multinational FMCG companies
  • Demonstrate understanding in Digital & performance marketing from strategy into execution
  • Strong analytical and project management skills
  • Energetic, digital savvy and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill
  • Able to work independently and can deal with ambiguity and changing environments
  • Fluent command in English and Thai
Job Responsibility
Job Responsibility
  • Own the regional innovation strategy for Lipton RTD Tea in Southeast Asia, aligned with brand and long-term category growth ambitions
  • Identify white-space opportunities through deep consumer, market, and trend analysis, translating insights into compelling innovation concepts
  • Build and manage a 3-5 year innovation pipeline, balancing renovations, line extensions, and breakthrough innovations
  • Lead innovation projects from ideation through commercialization, including concept development, product and packaging briefs, stage-gate approvals, and launch execution
  • Partner closely with the Global Innovation Hub, Regional R&D, supply chain, procurement, finance, and bottlers to ensure feasibility, speed to market, and scale
  • Proactively influence the Global Innovation Hub Team in ensuring relevance to Southeast Asia consumer needs
  • Drive best-in-class launch excellence, working with local markets to adapt innovation toolkits, claims, and propositions
  • Ensure innovations are launched on time, on budget, and with clear post-launch success metrics
  • Lead cross-functional and cross-country teams in a matrix environment, influencing without direct authority
  • Build strong partnerships with local bottler partners, business development team, insights, finance to ensure shared ownership and executional excellence
  • Fulltime
Read More
Arrow Right

Condiments Assistant Brand Manager

Unilever is the place where you can bring your purpose to life with the work tha...
Location
Location
Turkey , Istanbul
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • University degree in related fields
  • +3 years marketing experience in FMCG sector
  • Excellent fluency in Turkish and English
  • Marketing skills: brand development, brand performance analysis
  • Rigor to be able to navigate in a complex environment full of opportunities
  • Personal ambition to succeed and guided by a strong Inner Game
  • Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs
  • Embrace a high growth mindset with strong love for consumers, shoppers and customers
  • Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way
  • Equipped with media savvy particularly in digital marketing and know-how
Job Responsibility
Job Responsibility
  • Responsible for Calve & Hellmann’s portfolio in Turkey
  • Leading innovation / renovation / saving projects with project teams & other functional teams to bring products to market on time including creating winning trade stories for 2026 & onwards
  • Business Accountability, Driving Competitive Growth & Profitability targets for the brand
  • Co-creating the brand & portfolio strategy and 8 quarter plans of the brand focusing on the trends & the business objectives
  • Working closely with agency partners & global and regional team to ensure having outstanding brand communications & activations
  • Working with media and digital marketing & commerce teams to plan & execute & optimize the media plans for relevant categories
  • Other Foods category wide responsibilities
  • Fulltime
Read More
Arrow Right

International Brand Manager

Karo Healthcare, a dynamic and growing personal-care retail company, is all abou...
Location
Location
Sweden , Stockholm
Salary
Salary:
Not provided
life-science-talent-solutions.dk Logo
Life Science Talent
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Degree in Marketing, Business, or a related field
  • 3-6 years' experience in brand management, commercial marketing, or international business (FMCG or fast-moving consumer environments preferred)
  • Strong commercial mindset with solid brand fundamentals
  • Experience working with distributors or external partners is a plus
  • Excellent communication and presentation skills
  • Fluent English, written and spoken
  • Self-driven, structured, and comfortable operating in a dynamic, international setting
Job Responsibility
Job Responsibility
  • Drive brand performance and demand creation across key International Trade Business markets
  • Translate global brand strategies into impactful local activation with distributors
  • Develop brand assets and marketing plans for both global and locally managed brands
  • Partner closely with Sales Managers to execute regional brand activation plans
  • Support and challenge distribution partners to elevate marketing execution, including digital
  • Monitor brand performance, campaign results, and market opportunities
  • Collaborate cross-functionally with Global Marketing, Supply Chain, Scientific Affairs, and Finance
  • Contribute to pricing strategy and brand positioning aligned with commercial priorities
  • Provide market insights and partner feedback to strengthen decision-making
What we offer
What we offer
  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule and life work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a young, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values
  • Fulltime
Read More
Arrow Right

Regional Manager, Site Operations - Middle East

The Regional Manager oversees the end-to-end operations of our proprietary, 1P d...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
deliveroo.co.uk Logo
DELIVER
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of 3–4 years of F&B, FMCG, or Grocery experience, with a proven track record in Area or Regional Management
  • Operational Ownership with a 'Total Ownership' mindset
  • Expert at managing and influencing the P&L with a focus on operational expenditure
  • Ability to craft concise, insightful narratives for WBR and MBR reports
  • Data-driven decision-maker with a high comfort level in numbers
  • The grit to define how your role is best achieved in a fast-paced, evolving environment with high levels of autonomy
  • Excellent ability to influence senior stakeholders while motivating a multi-national, diverse site-level workforce
  • Capability to lead complex, cross-functional projects from conception to completion
Job Responsibility
Job Responsibility
  • Oversee the end-to-end operations of proprietary, 1P delivery-only sites across the UAE
  • Drive KPIs and supervising compliance with Standard Operating Procedures
  • Maintain a constant physical presence at sites
  • Act as the lead for regional regulatory relationships
  • Manage the operational lines of the P&L
  • Host and participate in Weekly and Monthly Business Reviews
  • Recruit, onboard, and mentor a high-performing Area Manager team
  • Own and champion relationships with host brand partners, site owners, and senior leadership
  • Lead projects and pilots aimed at testing the next generation of 1P retail and automated logistics
What we offer
What we offer
  • Support with your visa and work permit process
  • Paternity and maternity benefits
  • Excellent learning and development opportunities
  • Regular social events
  • Comprehensive medical insurance
  • Access to Headspace, a meditation and wellbeing app
  • Access to our Employee Assistance Plan
  • Life Insurance
  • 25 days annual leave
  • One day of paid leave per year to volunteer
Read More
Arrow Right

Senior Brand Manager - Sunlight

Unilever is the place where you can bring your purpose to life with the work tha...
Location
Location
Thailand , Bangkok
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years' experience in brand/product management/marketing (FMCG)
  • Strong presentation, communication & project management skill
  • Ability to work independently and as part of a team in a fast-paced environment
  • Knowledge on communication development, media planning process, public relations & e-commerce
  • Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
  • Experience in managing relationships with a variety of stakeholders – both internal and external partners
  • Experience in leading an internal cross functional task force and working with external agencies
  • An excellent English language communicator with senior stakeholders and peers (conversational and presentational)
  • Fluent in Thai language
Job Responsibility
Job Responsibility
  • Leads the development of the Brand Marketing Plan
  • Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans
  • Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan
  • Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget
  • Responsible for brand P&L to help drive growth & profitability of the brand
  • Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity
  • Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies
  • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps)
  • Recommend solutions and implement improvements to meet annual targets
  • Fulltime
Read More
Arrow Right

Senior Brand Manager - Omo

About Unilever: With 3.4 billion people in over 190 countries using our products...
Location
Location
Thailand , Bangkok
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years' experience in brand/product management/marketing (FMCG)
  • Strong presentation, communication & project management skill
  • Ability to work independently and as part of a team in a fast-paced environment
  • Knowledge on communication development, media planning process, public relations & e-commerce
  • Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
  • Experience in managing relationships with a variety of stakeholders – both internal and external partners
  • Experience in leading an internal cross functional task force and working with external agencies
  • An excellent English language communicator with senior stakeholders and peers (conversational and presentational). Fluent in Thai language
  • Knowledge on Home Care products & social first marketing will be added advantage
Job Responsibility
Job Responsibility
  • Leads the development of the Brand Marketing Plan
  • Leads a multifunctional team to implement plan in the marketplace and monitors performance of the support plans
  • Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan
  • Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget
  • Responsible for brand P&L to help drive growth & profitability of the brand
  • Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity
  • Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies
  • Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets
  • Fulltime
Read More
Arrow Right