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Regional Brand Manager - FMCG

Malaysia, Kuala Lumpur 10000.00 - 12000.00 MYR / Month · Job Posted May 30, 2026
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Job Description

Our client is a prominent global Consumer Goods Multinational Corporation (MNC) with a diverse portfolio of well-loved household and lifestyle brands. Known for driving innovation and commercial excellence, the organization provides a collaborative, high-growth environment for dynamic market builders. They offer extensive career development opportunities and a platform to collaborate closely with regional ecosystems. We are seeking a versatile and strategic Regional Brand Manager to lead portfolio growth and digital marketing execution for a key category. This dynamic role perfectly balances product lifecycle management and performance-driven digital marketing. You will take ownership of the localized category strategy, product launch roadmaps, and end-to-end 360° commercial activations across both traditional and digital consumer touchpoints.

Job Responsibility

  • Drive localized category strategies by synthesizing market trends, competitive landscapes, and consumer insights
  • Own the deployment of the localized product roadmap and launch calendar, ensuring strong market fit and optimal commercial positioning
  • Identify key business growth drivers across the portfolio, distribution channels, and retail visibility frameworks
  • Partner closely with sales, trade marketing, supply chain, and regional teams to deliver cohesive commercial stories and product launch proposals
  • Plan and execute end-to-end marketing campaigns spanning content creation, paid media, social-first strategies, influencer engagement, and P.R. initiatives
  • Lead digital activations, organic social campaigns, livestreams, and e-commerce-driven visibility to enhance target audience engagement and search performance
  • Brief and manage external media and creative agencies from conceptualization to execution, ensuring high efficiency across all content and media channels
  • Allocate and track promotional budgets within the category to meet predefined brand and media performance indicators
  • Evaluate campaign analytics, creative performance, and consumer behaviors on an ongoing basis to share actionable insights with local and regional leadership teams

Requirements

  • Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related discipline
  • At least 5 years of proven marketing experience, ideally within a multinational consumer goods or retail environment
  • Demonstrated success executing social media campaigns, performance marketing, digital activations, livestreams, and e-commerce initiatives
  • Solid understanding of brand marketing, portfolio optimization, commercial strategy, and multi-channel media planning
  • Exceptional interpersonal skills with the ability to thrive and collaborate constructively within a cross-functional, multi-tiered regional structure
  • An action-oriented, resilient, and entrepreneurial approach with a strong problem-solving orientation
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