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Advocate Group Logo Advocate Group · Sales

Regional Account Manager

United Kingdom, Chelmsford · Job Posted March 19, 2026
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Job Description

Are you an experienced sales professional with a passion for the drinks industry? Do you have a proven track record in acquiring new business and managing relationships within the On-Trade market? A leading cider company is looking for a driven and ambitious Regional Account Manager to expand their presence in pubs and wholesalers while continuing to grow existing accounts. This is an exciting opportunity to join a dynamic and innovative company that combines commercial success with a genuine passion for the drinks industry.

Job Responsibility

  • Promote the company’s products to On-Trade customers within a designated geographic region
  • Manage and achieve sales targets across regional routes to market
  • Collaborate with business unit and national account managers to build relationships with senior and regional personnel in national routes to market
  • Identify and pursue opportunities to onboard new outlet stockists for the company’s portfolio
  • Build and maintain strong relationships with field sales teams to enhance visibility and presence in the region
  • Ensure routes to market and outlets are equipped with the necessary tools, materials, and displays to showcase products effectively
  • Maintain and update the company’s CRM database with accurate knowledge of brand distribution across outlets
  • Oversee relationships with smaller, directly supplied customers, including independent outlets, within the assigned area

Requirements

  • Proven experience in sales or account management, ideally within the drinks or FMCG sector
  • Strong understanding of market trends and routes to market
  • Results-oriented with a history of achieving and exceeding targets
  • Confident communicator with excellent interpersonal skills
  • Proficient in Microsoft Office and comfortable with CRM systems
  • Ability to identify and capitalise on business growth opportunities
  • Positive, proactive, and solutions-focused attitude
  • Able to work independently and as part of a collaborative team
  • Resides within the designated geographic area

What we offer

  • Competitive salary with car allowance and bonus scheme
  • Join a market-leading, values-driven company at the forefront of the drinks industry
  • Work alongside a passionate, supportive, and mission-aligned team
  • Field-based role with autonomy and opportunities for career progression
  • Direct impact on brand growth and market presence
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