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The Referral Manager role offers the opportunity to own and elevate the national referral experience, partnering with clinics to create a seamless, high-quality journey that sets a new standard in the veterinary industry. This role will begin with building the basics, particularly implementing and optimizing the referral portal and the reception policy. Once these foundations are in place, the role will evolve to focus on further development and growth of the referral journey. The Referral Manager ensures that referring veterinarians experience an easy, fast and professional referral process and will be accountable for delivering measurable results including increasing the number of referring clinics, growing overall referral volume, and improving the satisfaction and NPS of referring veterinarians. The role supports capacity distribution by improving the connection between referral and hybrid clinics and creating better visibility of available services and capacity, so patient flow can be spread more effectively across clinics.
Job Responsibility:
Implementation of Referral process & flow - Portal (Konekta or equivalent)
Continuously improve workflows based on user and referrer feedback
Implementation of Reception Policy in PMS
Communication & reporting to referring vets
Ensure timely referral reports
Growing referring clinics and NPS (fundamentals)
Effective with a referring-vet database
Prioritisation and collaboration with AOD team and Client team
Identify together where the greatest needs and opportunities are across referral hospitals
Prioritise clinics requiring support in close alignment with the Area Operations Director
Ensure clinics with the highest need receive focused attention and support
Collaborate with the Client (Marketing) Team to ensure referral hospital websites are up to date and that sufficient marketing activities are in place to attract new clients and referrers
Identification and resolution of structural issues
Support of referral clinics based on performance & capacity
Collaboration between referral and hybrid clinics
National referral network coordination
KPI Accountability
Requirements:
Proven experience as an Operator in healthcare/hospitals/Veterinarian or similar
Passion for Pets and animal care
Veterinary sector knowledge / strong affinity with veterinary medicine: credibility with referrers, understands cases, emotions, complaints
Strong relationship-building, stakeholder management and excellent communication skills
Results-driven, focused on NPS & relationship outcomes & KPI’s
Comfortable working nationally & travelling regularly