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We're building something exciting on Reddit—and we need someone who truly gets the platform to lead the way. The role will be published until Thursday 25th June, we would encourage you to apply as soon as possible as the advert could be closed early. This position is being offered on a 6 month fixed term basis and the successful candidate will join the team once a week in our Luton office.
Job Responsibility
Develop and execute TUI's Reddit channel strategy from scratch, establishing benchmarks, success criteria and growth plans that build a sustainable brand presence on the platform
Build authentic relationships by actively participating in relevant subreddits, engaging with users in helpful, non-promotional ways that foster genuine brand affinity
Through strategic social listening using Emplifi and Reddit Pro, uncover insights that inform marketing decisions, social strategy and content creation across our UK&I market
Conceptualise original content and create engaging threads like AMAs that align with Reddit's community-driven culture and drive meaningful engagement
Protect our reputation by monitoring brand sentiment in real-time, respond to misinformation where appropriate, and escalate high-risk situations to senior stakeholders
As our internal Reddit expert, advise marketing, social, PR and brand teams on platform best practice, ensuring we maximise effectiveness across the business
Requirements
Proven community management experience across social media channels, with a track record of building and maintaining engaged online communities
Substantial hands-on Reddit experience is essential-you understand the platform's unique culture, etiquette and community dynamics inside out
Your social listening skills are sharp, and you've demonstrated success in generating insights that inform marketing decisions and content strategy
You're an excellent communicator who can adapt tone authentically and create content threads that genuinely resonate with Reddit communities
Managing sensitive conversations comes naturally to you, and you're confident handling reputational risk in real-time while collaborating with manager and senior manager-level stakeholders across multiple teams
What we offer
Attractive remuneration
discretionary bonus schemes
generous travel benefits
extensive health & well-being support
Flexible working
Access to TUI Learning Hub
Opportunities to work on global projects and teams
Community involvement with local charity and sustainability initiatives like the TUI Care Foundation