Recruitment Marketing Specialist Job at NTT DATA (Bangalore)

Job Description

The Recruitment Marketing Specialist will lead digital marketing initiatives and recruitment events to attract top talent in the Middle East and Africa. This role requires a minimum of 15 years of experience in digital marketing and employer branding, along with strong stakeholder management skills. A bachelor’s degree in Marketing or a related field is required. The ideal candidate will have a proven track record in managing budgets and campaigns, with excellent communication skills to influence senior leaders.

Job Responsibility

Plan, execute, and optimize multi-channel digital campaigns (social media, paid ads, email, content marketing) to drive candidate engagement and applications
Monitor campaign performance, analyze metrics, and deliver actionable insights to improve ROI
Must have experience in managing big budget campaigns and understanding of global talent markets and cultural nuances to ensure best ROI
Must have network of agencies we can work with to explore options for running different campaigns in different regions – MEA, US, LATAM, APAC, INDIA, EU
Design and manage recruitment-focused events (career fairs, webinars, university partnerships, networking sessions) to showcase the employer brand
Collaborate with TA teams to ensure events align with hiring priorities and regional talent needs
Must be thorough with IT Industry landscape and understanding of latest technologies and business to be able to design and drive event agenda that meets the purpose of attracting various talent segments
Oversee job board partnerships and postings to maximize visibility and candidate reach
Evaluate new platforms and technologies to enhance sourcing effectiveness
Evaluate new strategies that can up the brand ratings on various job boards, specifically Glassdoor and Indeed
Act as the primary liaison with MEA Talent Acquisition teams and business leaders
Provide strategic recommendations on recruitment marketing approaches tailored to regional talent markets
Partner with global employer branding teams to ensure consistency while adapting to local cultural nuances

Requirements

Bachelor’s degree in Marketing, Communications, Human Resources, or related field
15+ years of experience in digital marketing, employer branding, and recruitment marketing
Proven track record of managing budgets, recruitment marketing campaigns, events, and job board strategies
Strong stakeholder management and relationship-building skills, ideally across diverse geographies
Excellent communication skills with the ability to influence and advise senior leaders
Familiarity with recruitment technologies, ATS platforms, and digital analytics tools
Strategic thinking with a data-driven mindset
Creativity in designing campaigns and events that resonate with diverse audiences
Ability to ensure brand compliance and following business protocols and processes while ensuring clear communication and transparency
Cultural awareness and adaptability to MEA markets
Strong project management and organizational skills

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Recruitment Marketing Specialist

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