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Piper Companies is seeking a Quantitative Lead – Campaign Acquisition Analytics to support a high-growth financial services organization (PenFed Credit Union). This role will partner closely with Marketing to design, analyze, and optimize acquisition campaigns focused on expanding the automobile lending and credit card portfolios. The position emphasizes advanced quantitative analysis, customer segmentation, and propensity modeling rather than hands-on data engineering. This is a Hybrid role in Mclean, Va.
Job Responsibility:
Lead quantitative analysis for marketing acquisition campaigns focused on auto loans and credit cards
Develop and refine customer segmentation strategies to identify high-value acquisition targets
Analyze purchase propensity, refinance propensity, and response likelihood to optimize campaign performance
Partner closely with Marketing stakeholders to translate business goals into analytically driven targeting strategies
Guide campaign measurement frameworks, including lift, ROI, conversion, and portfolio growth impact
Collaborate with data science, BI, and analytics teams responsible for model development and data pipelines
Serve as a trusted advisor to business leaders on data-driven growth strategies for consumer lending
Requirements:
7+ years of experience in quantitative analytics, campaign analytics, or marketing analytics within financial services
Strong experience supporting acquisition marketing for auto loans, credit cards, or similar consumer lending products
Demonstrated expertise in customer segmentation, propensity modeling, and campaign targeting strategies
Ability to partner closely with Marketing, Product, and Business stakeholders
Experience leading analytics initiatives without being primarily hands-on in data engineering or model development
Strong business acumen with the ability to connect analytical insights to portfolio growth outcomes
Excellent communication skills, including the ability to influence senior stakeholders