Qualitative Research Analyst

• Leading the design and execution of qualitative research initiatives aligned with client goals and business challenges
• Translating business objectives into research proposals and plans
• Designing and moderating focus groups, in-depth interviews and other qualitative research methodologies
• Recruiting and sourcing participants to ensure high-quality, representative samples
• Managing the collection, organization and synthesis of qualitative data
• Analyzing qualitative data to identify themes, patterns and actionable insights
• Developing reports and presentations that clearly communicate findings and strategic recommendations
• Presenting insights to clients and collaborating with cross-functional teams to integrate findings into broader marketing and business strategies
• Staying informed on emerging qualitative research tools, technologies and industry trends

• Bachelor’s degree in Marketing, Communications, Sociology, Psychology or a related field required
• Minimum of four years of relevant professional experience
• Market research experience preferred
• Strong written and verbal communication skills
• Advanced qualitative analysis and critical thinking abilities
• High attention to detail and strong organizational skills
• Ability to translate complex findings into clear, actionable insights
• Strong technical proficiency, including qualitative analysis software, recruiting systems and Microsoft Office
• Effective project management skills and the ability to manage multiple initiatives simultaneously
• Collaborative mindset and ability to build strong working relationships
• Intellectual curiosity and commitment to continuous learning

Flexible work options, including remote or hybrid arrangements