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Ignite Growth: Shape the Future of Customer Engagement for a Leading Lifestyle Brand! Aquent is proud to partner with a leading national lifestyle retailer, a brand synonymous with quality and customer connection, as they seek a dynamic talent to drive their crucial customer engagement strategies. This is an unparalleled opportunity to step into a high-impact, high-visibility role during their busiest and most critical seasons. You won't just execute; you'll build, innovate, and directly influence how millions of customers connect with a beloved brand, leaving your unique mark on their success. Are you ready to take the reins of mission-critical growth channels and redefine customer communication? We're searching for an innovative strategist to own the day-to-day planning, execution, and optimization of push notifications and SMS campaigns. This role is perfect for someone who thrives on creating impact, driving content strategy, ensuring flawless campaign deployment, and collaborating with leadership to maximize channel effectiveness. If you're passionate about leveraging data to craft compelling messages and build an entirely new playbook for customer engagement, this is your chance to shine!
Job Responsibility
Strategically plan and communicate channel-level content, aligning with brand priorities, product launches, promotions, and key seasonal moments
Leverage performance data, including CTR, conversion rates, and revenue contribution, to inform and recommend impactful messaging, creative approaches, and content themes
Conduct thorough reviews of all campaign content pre-deployment to guarantee accuracy, brand alignment, and strategic fit
Perform real-time QA of campaign deployments, checking for content accuracy, rendering, link functionality, and segmentation, swiftly resolving any identified issues
Proactively identify content gaps and innovative opportunities, such as category spotlights, loyalty messaging, educational content, and seasonal value propositions
Analyze weekly campaign performance, translating insights into actionable optimization recommendations that drive continuous improvement
Oversee SMS budget allocation and maintain meticulous documentation
Provide essential support for ad-hoc reporting and analysis, transforming raw data into strategic insights that inform future decisions
Requirements
3+ years of hands-on experience in Push/SMS strategy, execution, and optimization
Deep expertise with mobile messaging platforms (e.g., Attentive or similar) and marketing operations tools
A strong ability to pull insights from data and effectively use them to shape and refine strategy
Non-negotiable QA discipline and an obsession with accuracy
Thrives in high-velocity, multi-project environments, comfortable operating with ambiguity and adapting to change
A clear and effective communicator who can build cross-functional alignment and drive initiatives independently
A quick learner with strong fluency in various tools and technologies