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Unilever Logo Unilever · -

Push & Pull Channel Trade Marketing Lead

Philippines, Metro Manila · Job Posted June 16, 2026
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Job Description

The role is responsible for defining and driving a unified push–pull channel strategy to unlock total business growth. It ensures the right growth levers, programs, and investments are deployed per channel—balancing distributor strength with operator demand creation. The role also leads end-to-end leads management, driving efficiency from recruitment to penetration and nurturing to loyalty.

Job Responsibility

  • Develop a holistic push–pull strategy with clear channel roles, priorities, and growth levers
  • Build aligned plans with KPIs across sell-in, sell-out, and penetration
  • Design and implement channel-specific programs: Push: distribution expansion, trade programs, assortment growth
  • Pull: demand generation, chef engagement, menu penetration
  • Ensure initiatives are complementary and drive total system growth
  • Align Sales, Marketing, and Chef teams to deliver a cohesive go-to-market strategy
  • Ensure trade and marketing investments work together to drive conversion and growth
  • Establish and manage a structured leads funnel from recruitment to conversion and repeat purchase
  • Drive efficiency in lead generation, qualification, penetration, and loyalty-building programs
  • Improve conversion rates and lifetime value of operators across channels
  • Ensure excellence in channel activation and execution across all touchpoints
  • Track KPIs (distribution, conversion, repeat purchase, ROI) and continuously optimize performance

Requirements

  • 5–8+ years in Trade Marketing, Channel Marketing, or Sales (FMCG/foodservice preferred)
  • Strong experience in multi-channel strategy and commercial execution
  • Proven ability to drive growth through integrated push–pull programs
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