Publishing & Lifecycle Marketing Leader - Xbox Game Studios

At Xbox, our mission is simple -- bring the joy and community of gaming to everyone on the planet. We aspire to empower everyone to play the games you want, with the people you want, anywhere you want. The First Party Games Marketing Team drives product & integrated marketing for Xbox Game Studios (XGS) and partner marketing for Activision, Bethesda, Blizzard, King, as well as business planning, marketing operations and portfolio management across the first party games business. The team is seeking a marketing leader to take on a new role driving planning and growth across the Xbox Game Studios portfolio. As the Xbox Game Studios (XGS) Publishing & Lifecycle Marketing Leader you will develop and execute the strategy for how we communicate with gamers across devices and ecosystems throughout the entire customer journey, from acquisition to retention. You will oversee marketing efforts across multiple channels and analyze performance metrics to assess campaign effectiveness and make data-driven improvements. This opportunity will allow for ample cross-functional collaboration with teams across the Gaming organization, including digital marketing, international marketing and brand teams in Gaming Marketing & Sales, Game Studios teams, 3rd party platform partners and Games marketing peers to drive planning and growth efforts. You will play a critical role in maximizing customer engagement and driving revenue growth through effective lifecycle marketing strategies across various channels.