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The EGC Group Logo The EGC Group · Public Relations

Publicist

· Job Posted December 12, 2025
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Job Description

We’re seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as applicable), support in the creation of earned media strategies, research appropriate news verticals and reporters, write compelling narratives, and secure media coverage that support your client’s vision and mission.

Job Responsibility

  • Craft compelling, tailored pitches that resonate with journalists and editors
  • Conduct daily media outreach via email and phone to secure interviews, features, and news coverage
  • Develop and execute strategic media campaigns to secure coverage in targeted publications and outlets
  • Build and maintain comprehensive, up-to-date media lists across relevant beats and industries
  • Write press releases, media alerts, and other PR materials
  • Monitor media landscape and identify timely news hooks and opportunities
  • Track coverage and provide regular reporting on media placements and campaign performance
  • Maintain strong relationships with journalists, editors, and media contacts

Requirements

  • 3-5 years of experience in public relations or media relations
  • Proven track record of securing media placements in top-tier outlets
  • Exceptional writing skills with expertise in crafting news-worthy pitches and press releases
  • Strong understanding of media landscape and what makes a story compelling
  • Highly organized with ability to manage multiple client accounts simultaneously
  • Excellent communication skills and attention to detail
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