Public Relations Specialist, Wolfson Children's Hospital Job at Baptist Health (Florida) (Jacksonville)

Job Description

Wolfson Children’s Hospital is hiring a Public Relations Specialist to support strategic communications, media relations, and storytelling initiatives that advance the mission and brand of Wolfson Children’s Hospital in Jacksonville, FL. This is an exciting opportunity for an experienced communications professional to develop compelling content, support media engagement, and help bring the organization’s patient stories and community impact to life. We are seeking a dynamic and creative communications professional with strong writing, media relations, and strategic storytelling experience. The ideal candidate will be an exceptional writer with the ability to translate complex medical information into engaging, audience-centered content while collaborating across teams to support organizational priorities and brand messaging.

Job Responsibility

Media Relations
Build and maintain relationships with reporters, editors and producers to support proactive storytelling and media opportunities
Develop press releases, media pitches and statements
Prepare spokespeople for interviews, including developing talking points, background materials and briefing documents
Coordinate press interviews, media visits and press conferences
Lead media analytics, tracking and reporting
Monitor media coverage and support rapid response to emerging issues or sensitive topics
Serve as a primary contact for media inquiries, coordinating timely and accurate responses with subject matter experts, including physicians and leaders. Includes serving on the 24/7 on-call schedule for media inquiries
Writing and Content Development
Write and edit high-quality content that highlights Wolfson Children’s Hospital’s expertise, patient stories, community impact and brand mission
Collaborate with subject matter experts, physicians and hospital staff to identify and develop story opportunities that reinforce key messages and priorities
Translate complex medical and technical information into clear, accessible language for a range of audiences
Uphold brand voice, tone and visual standards across all written materials
Strategic Communications Support
Collaborate with marketing, social media, digital and internal communications teams to ensure alignment across channels

Requirements

Bachelor's degree in communications, journalism, public relations or a related field
5+ years of experience in media relations, public relations, journalism or a related communications role
Exceptional writing, editing and storytelling skills with the ability to adapt tone for different audiences
Demonstrated experience working with reporters and coordinating media opportunities
Strong news judgment and the ability to identify compelling story angles
Ability to manage multiple priorities and deadlines in a fast-paced environment
Strong interpersonal skills and the ability to work effectively with executives, clinicians, researchers or other subject matter experts

Nice to have

Experience in health care or another complex, mission-driven organization
Familiarity with crisis communications and reputation management
Experience developing media strategies that support broader organizational goals

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Public Relations Specialist, Wolfson Children's Hospital

Job Description

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