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Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. Via is changing the way the world moves, and we are looking for a Public Relations Principal to help shape the category for the future. In this role, you will develop and execute a comprehensive, national public relations strategy that enhances reputation, drives thought leadership, and supports business objectives. The ideal candidate is a communications leader with deep media relationships, a creative approach to storytelling, and curiosity about how the business works and the details of what makes Via unique.
Job Responsibility:
Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations
Media Relations: Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers
Have responsibility for building the category and shaping Via’s presence among national press and key influencers
Executive Communications: Partner with senior leadership to craft compelling narratives, presentation, and media engagements
Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation
Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments
Measurement & Reporting: Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis
Collaboration: Work closely with Data Science, Commercial teams, Operations, and others across the organization to identify opportunities and new ideas for bringing the Via story to life
Requirements:
Minimum of 8+ years of experience in public relations, corporate communications, or journalism
Proven track record of managing high-profile media relations
Exceptional writing, storytelling, and presentation skills
Collaborative and influential leader with executive presence
Agile and resilient in fast-paced, high-pressure environments
Data-driven and results-oriented
Passionate about brand, culture, and purpose
Sophisticated understanding of the evolving media landscape - and experience gaining positive traction
Creative thinker who can develop out-of-the box solutions and storylines
Strong communicator who is able to adapt their level of detail depending on the audience
Enthusiastic learner who is excited to dig into the details of the business, and understand the product and the landscape in which we operate