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Public Relations Principal

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Assessfirst

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Location:
United States , New York

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Contract Type:
Not provided

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Salary:

125000.00 - 160000.00 USD / Year

Job Description:

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. Via is changing the way the world moves, and we are looking for a Public Relations Principal to help shape the category for the future. In this role, you will develop and execute a comprehensive, national public relations strategy that enhances reputation, drives thought leadership, and supports business objectives. The ideal candidate is a communications leader with deep media relationships, a creative approach to storytelling, and curiosity about how the business works and the details of what makes Via unique.

Job Responsibility:

  • Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations
  • Media Relations: Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers
  • Have responsibility for building the category and shaping Via’s presence among national press and key influencers
  • Executive Communications: Partner with senior leadership to craft compelling narratives, presentation, and media engagements
  • Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation
  • Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments
  • Measurement & Reporting: Define KPIs and regularly report on PR impact, media coverage, and sentiment analysis
  • Collaboration: Work closely with Data Science, Commercial teams, Operations, and others across the organization to identify opportunities and new ideas for bringing the Via story to life

Requirements:

  • Minimum of 8+ years of experience in public relations, corporate communications, or journalism
  • Proven track record of managing high-profile media relations
  • Exceptional writing, storytelling, and presentation skills
  • Collaborative and influential leader with executive presence
  • Agile and resilient in fast-paced, high-pressure environments
  • Data-driven and results-oriented
  • Passionate about brand, culture, and purpose
  • Sophisticated understanding of the evolving media landscape - and experience gaining positive traction
  • Creative thinker who can develop out-of-the box solutions and storylines
  • Strong communicator who is able to adapt their level of detail depending on the audience
  • Enthusiastic learner who is excited to dig into the details of the business, and understand the product and the landscape in which we operate
  • Humble, low ego, team player
What we offer:
  • free medical plans
  • 401K matching

Additional Information:

Job Posted:
January 04, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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