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Four Seasons Logo Four Seasons · Public Relations

Public Relations & Marketing Manager

Portugal, Lisboa · Job Posted May 29, 2026
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Job Responsibility

  • Support the development and execution of PR initiatives that enhance awareness and strengthen the positive image of the hotel, spa, dining venues, experiences, and leadership, in alignment with the overall brand and marketing strategy
  • Secure impactful media coverage across global and local outlets through targeted research, editorial planning, and proactive pitching, with a focus on key leisure and group feeder markets
  • Pitch tailored story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel's offerings and generate meaningful coverage
  • Build and maintain strong, professional relationships with media partners, ensuring timely and effective distribution of press releases, media kits, story pitches, and supporting materials
  • Ensure timely and accurate posting of press releases and story starters on the Four Seasons Press Room, maintaining consistency with brand guidelines and global communications standards
  • Contribute to the annual PR plan as part of the integrated marketing strategy, supporting agreed objectives, segment strategies, and priority initiatives under the direction of the Director of PR & Marketing
  • Support digital communication initiatives by coordinating the creation and execution of the e−newsletter and email campaigns, and contributing content to microsites and other online assets to enhance visibility and engagement
  • Manage the monitoring and coordination of online reviews and the hotel's digital reputation across key platforms, supporting timely, professional, and brand−aligned responses in collaboration with relevant operational teams
  • Manage a comprehensive and up−to−date image and video library, ensuring assets are readily available to support media, marketing, and brand needs
  • Ensure all communications, promotions, and marketing materials comply with Four Seasons brand standards and reflect the highest level of quality and professionalism
  • Manage PR agency partnerships for the hotel and food and beverage outlets, ensuring proactive planning, consistent storytelling, and effective execution aligned with approved objectives
  • Manage the day−to−day execution of social media activities for the hotel and F&B outlets, ensuring content is engaging, on−brand, and aligned with broader marketing and communications plans
  • Manage influencer and partnership relationships, coordinating activations, deliverables, and ongoing engagement to ensure brand−aligned, authentic, and measurable outcomes
  • Manage PR and marketing projects with a forward−thinking approach, overseeing timelines, priorities, and cross−functional coordination
  • Ensure consistent brand identity and messaging across all communication channels, safeguarding tone, visual standards, and storytelling
  • Produce high−quality written content for press materials, digital platforms, and marketing communications
  • Monitor and report on PR, digital, and social media performance, providing analysis and insights to support continuous improvement
  • Manage PR budgets responsibly, ensuring alignment with approved plans and financial guidelines
  • Plan and execute food and beverage activations and campaigns in close collaboration with culinary, operations, and marketing teams
  • Support the planning and execution of photo and video shoots, ensuring all content aligns with brand guidelines and is suitable for global and local use

Requirements

  • Bachelor's degree in Communications, Journalism, Marketing, or a related field
  • Minimum of three years' experience in public relations, gained within a communications agency, hotel group, or luxury, fashion, or FMCG brand
  • Strong media relations expertise, supported by advanced experience and an established network of media contacts
  • Proven experience managing social media platforms, with a strong understanding of content planning, engagement, and brand alignment
  • Highly creative mindset with a keen eye for detail and aesthetics, including photography, visual storytelling, and brand presentation
  • Solid knowledge of graphic production processes and the development of marketing collateral
  • Experience coordinating and overseeing photo shoots and video productions, from planning through execution
  • Strong understanding of journalism principles and familiarity with broadcast production processes
  • Excellent written and verbal communication skills in Portuguese and English
  • additional languages are considered an asset
  • Demonstrated ability to craft compelling narratives and adapt messaging across multiple audiences and communication channels
  • Proficiency in Microsoft Office applications, including Word, PowerPoint, Excel, and Publisher

What we offer

  • Competitive Salary, wages, and a comprehensive benefits package
  • Excellent Training and Development opportunities
  • Employee Discount for stays at any Four Seasons worldwide
  • Complimentary Dry Cleaning for Employee Uniforms
  • Complimentary Employee Meals
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