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This is a regional role within marketing and communications. Focusing on performance analytics, the role’s primary responsibilities is to analyse data, monitor performance, and to interpret and use data to improve overall marketing performance across all channels. A secondary responsibility is to support the marketing and communications department on all other marketing related activities, such as marketing campaigns, branding, events and public relations. This is a role that is at the intersection of strategic communications and performance analytics to drive brand engagement.
Job Responsibility:
Coordinate regional outreach initiatives and marketing projects to ensure consistency with broad organizational objectives
Analyze campaign data and digital metrics across various platforms to evaluate communication impact
Transform complex data sets into actionable insights and visual reports for internal leadership
Manage customer engagement tools and internal systems to maintain high standards of data integrity
Foster collaborative relationships with various regional representatives and external service providers
Requirements:
Minimum of 2 years of professional experience in data-driven communications or performance marketing
Degree in any field of study, supplemented by a growth-oriented mindset and a strong interest in the education industry
Strong competency in interpreting digital analytics and visualising data to inform strategic decisions
Advanced proficiency in marketing productivity suites (Google/Adobe Analytics, SEMRush/ahrefs, Tableau/Qlik etc) and familiarity with customer relationship management CRM tools
Exceptional critical thinking skills with a proactive approach to solving problems in an evolving environment