Public Relations Manager Job at Four Seasons (Firenze)

Public Relations Manager

Four Seasons

Location:
Italy , Firenze

Category:
Public Relations

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Public Relations Manager is a key member of our Commercial Team, responsible for driving visibility and elevating the Hotel reputation across global and local markets. In this role, you will collaborate closely with the Commercial Leadership Team to enhance awareness through traditional print media, digital platforms, and social channels. You will support marketing and advertising initiatives, contribute to the development and execution of the annual PR plan, and oversee all digital communication tools, including the resort website and e‑Newsletter.

Job Responsibility:

Develop innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel
Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments
Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material
Assist in the development and execution of an annual PR plan as an integral part of Hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives
Utilize all digital marketing tools to expand visibility, including the development of an e‑Newsletter, oversight of email campaigns, customized mini‑sites, and other online assets
Manage and maintain an up‑to‑date image and video library to support media needs and maximize exposure
Ensure all promotions, advertising materials, direct mail pieces, and collateral reflect Four Seasons brand standards and the highest level of professionalism

Requirements:

A minimum of three years of experience in public relations within a communications agency, hotel group, or a luxury, fashion, or FMCG brand
Strong media relations expertise supported by advanced experience and established contacts
Proven social media management skills across key platforms
Knowledge of graphic arts production and marketing collateral processes
Experience coordinating and overseeing photo shoots and video productions
Proficiency in standard Microsoft applications (Word, PowerPoint, Excel, Publisher)
Basic understanding of journalism principles and broadcast production methods
Excellent written and verbal communication skills in Italian and English
additional languages are an asset

What we offer:

Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Employee Discount for stays at any Four Seasons worldwide
Complimentary Dry Cleaning for Employee Uniforms
Employee Meals

Additional Information:

Job Posted:
March 20, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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