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Public Relations Manager

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Robert Half

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Location:
United States , Hawthorne

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Category:
Public Relations

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Contract Type:
Not provided

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Salary:

65.00 - 70.00 USD / Hour
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Job Description:

Robert Half is partnering with a leading consumer technology brand, to identify an experienced Public Relations Manager to support high-profile product and feature launches across its smart home ecosystem. This role is focused exclusively on earned media and product PR and is ideal for a seasoned PR professional with deep experience launching consumer technology products and services.

Job Responsibility:

  • Lead PR strategy for consumer product and feature launches, including announcement planning, risk assessment, timing strategy, and narrative development
  • Build and execute targeted media strategies, including developing the right reporter lists to drive high-impact coverage across consumer tech, AI, and innovation outlets
  • Pitch reporters proactively ahead of launches to secure coverage, briefings, reviews, and exclusives
  • Write all launch-related materials, including press releases, FAQs, media pitches, blog posts, and briefing documents
  • Support and help drive a product reviews program, coordinating outreach and materials to enable timely, accurate reviews
  • Develop and communicate consumer AI narratives, translating complex, technical features into clear, compelling stories that highlight innovation and customer value
  • Identify opportunities to drive momentum between launch moments, pitching trend stories, feature explainers, and narrative-led coverage when no hard news is attached
  • Maintain strong, day-to-day relationships with reporters and editors—comfortable picking up the phone, pitching live, and negotiating story angles
  • Partner cross-functionally with product, legal, and internal communications teams to ensure accuracy, alignment, and message discipline

Requirements:

  • Proven experience leading PR product launch strategies for consumer technology products or services
  • Demonstrated success working directly with reporters and media outlets to land earned coverage
  • Strong writing skills with experience authoring press releases, pitches, FAQs, and editorial-style blog content
  • Experience shaping and communicating AI or technically complex product narratives for non-technical audiences
  • Ability to independently manage multiple launches, deadlines, and media priorities in a fast-paced environment
  • Strong judgment around opportunity vs. risk when announcing new products and features
  • Comfort operating as a true PR practitioner—not marketing, demand gen, or brand campaigns

Nice to have:

  • Experience supporting hardware, smart home, or consumer electronics launches
  • Background working in high-visibility, fast-moving consumer tech organizations
  • Established relationships with consumer tech, AI, or innovation reporters
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • eligible to enroll in company 401(k) plan

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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