Public Relations Manager

• Plan and execute PR programs in Japan to support product launches, New Product Review Programs (NPRP), and ongoing awareness across AMD’s portfolio
• Build and maintain strong relationships with Japanese media, as well as bloggers and content creators
• Act as a key point of contact for local media inquiries, briefings, and interview opportunities
• Manage end-to-end review programs, including product seeding, media briefings, and coverage tracking
• Localize global messaging and materials to ensure relevance, clarity, and cultural appropriateness for the Japan market
• Partner with APJ Communications, HQ Product PR, Corporate Communications, and local sales and marketing teams to align priorities and execution
• Develop local PR campaigns, media events, and executive engagements in Japan
• Manage external PR agency partners to deliver against agreed objectives and KPIs
• Monitor media coverage, industry trends, and competitor activity in Japan
• provide insights and recommendations to internal stakeholders
• Support issues management and ensure all communications adhere to AMD policies and guidelines
• Track, measure, and report PR performance, including coverage quality, sentiment, and impact
• Collaborate with ecosystem partners (OEMs, ODMs, system integrators, ISVs) to amplify AMD messaging in the local market

• Proven experience in PR, communications, or media relations, ideally within technology or related industries
• Strong understanding of the Japanese media landscape and established media relationships preferred
• Experience working with global teams and adapting global messaging for local markets
• Experience managing PR agencies and external partners
• Ability to manage multiple projects in a fast-paced environment with strong attention to detail
• Native-level Japanese and business level in English (written and spoken)

Strong understanding of the Japanese media landscape and established media relationships preferred