Public Relations Manager Job at Adyen (Sao Paulo)

Public Relations Manager

Adyen

Location:
Brazil , Sao Paulo

Category:
Public Relations

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As Adyen LATAM's PR Manager, you will lead all communications for Adyen across Latin America. You will help to shape how we tell our story to different stakeholders. Your objective will be to increase media coverage for us in the region, with a focus on ‘tier one’ results (national newspaper and sites, national TV and radio, as well as the best technology publications). We want to be recognised as a leader and one of the most influential and important acquiring in LATAM right now. We hope this professional will be able to increase our visibility in the region through earned media (consumer, business, B2B, etc). Our fast paced environment requires a motivated and independent self-starter, who is prepared to work independently across a wide variety of tasks. The role is ultimately responsible for all communications in line with the overall business objectives, goals, for Adyen LATAM. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Job Responsibility:

Define how PR ties directly to business outcomes in Brazil and Mexico (pipeline, merchant awareness, supporting Sales & Marketing campaigns)
Highlight thought leadership: shaping narratives around payments innovation, regulatory changes, and trends in LATAM
Crisis communications: prepare and execute response strategies for potential reputation risks in LATAM
Executive visibility: support regional leadership with media training, public speaking opportunities, and positioning in the market
Storytelling: translate complex financial technology concepts into compelling stories for press and stakeholders
Event amplification: coordinate PR angles for regional flagship events (Casa Adyen, VTEX Day, etc.) and leverage them for coverage
Measurement: establish KPIs (share of voice, sentiment analysis, media reach, tier-one placements) to track progress and report results
Partner with Sales, Partnerships, and Product teams to align PR with commercial priorities
Work closely with Global PR to ensure consistent narrative while tailoring for LATAM nuances
Collaborate with digital and content marketing to maximize reach of earned media across Adyen’s owned channels

Requirements:

5+ years of experience in PR or communications field
Portuguese and English on a professional level
Excellent writing skills
Flexible and tenacious: does what it takes to get things done, and ability to navigate through ambiguity
Collaborative nature and team player, and a desire to work in an international environment
Ability to take initiative, think ahead, engage proactively and make great things happen
Strong project management skills

Nice to have:

Spanish is a plus

Additional Information:

Job Posted:
January 24, 2026

Work Type:

On-site work

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