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This role focuses on creating and executing strategic media plans, building relationships with local Denver media, and serving as a liaison between the organization and media outlets. The position requires expertise in media outreach, campaign execution, and brand awareness enhancement. The candidate will also manage editorial content and leverage tools like Adobe Creative Cloud, CRM, and Facebook Insights to optimize media strategies.
Job Responsibility:
Establish and nurture relationships with local journalists, producers, and newsrooms
act as the main point of contact between our organization and Denver media outlets
design and implement targeted media strategies to augment local coverage
work closely with the internal communications team and external agency partners to ensure consistency and effectiveness of media strategies
offer strategic advice on local media trends and opportunities for engagement
ensure accurate and prompt responses to media inquiries and requests
develop compelling pitches and stories for local journalists and producers
utilize Adobe Creative Cloud, CRM, Facebook Insights, and Gmail to manage and track media outreach efforts
plan and execute advertisement and brand awareness campaigns
create and manage editorial content for various media outlets.
Requirements:
Minimum of 5 years of experience in a Public Relations role or similar
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