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Plan, organize, control, and direct all public relations activities of the Hotel, ensuring consistent brand positioning, strong media relations, and enhanced visibility in key markets. Develop and execute communication strategies, oversee press interactions and storytelling initiatives, and cultivate relationships with journalists, partners, and influencers to maximize positive exposure and support overall guest and brand experience.
Job Responsibility:
Execute and assist in developing an integrated, strategic annual marcomms plan to align with the hotel’s business objectives
Lead proactive and creative programs that identify and leverage unique, newsworthy opportunities to elevate the hotel’s presence
Build and maintain strong professional relationships with local, regional and international media and influencers to generate consistent coverage
Pitch targeted story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel’s offerings
Ensure timely posting of press releases and story starters on the Four Seasons Press Room
Partner with F&B and Spa teams to design and execute promotional campaigns that support revenue objectives
Maintain a comprehensive image library to ensure consistent, high-quality visual representation
Lead community relations, CSR initiatives, and internal communications to strengthen the hotel’s reputation as a valued community partner
Requirements:
Bachelor’s degree in Communications, Journalism, Marketing, or a related field
Minimum 3-5 years of proven experience in public relations, social media, or marketing communications, preferably within the luxury or hospitality sector
Strong media relations experience with established connections that deliver measurable results
Exceptional verbal and written communication skills with an ability to create compelling narratives
Proficiency in leveraging social media platforms and analytics tools to monitor and optimize performance
Adept at collaborating with diverse teams and managing third-party agencies and vendors
Reading, writing, and oral proficiency both in English and Italian
What we offer:
Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Meals available at our Employee Restaurant
Laundry service for work clothes
Employee Experience initiatives: from annual themed employee party to many ESG events throughout the year
Employee Recognition Programs
Opportunities to build a successful career with global potential