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Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. Via is changing the way the world moves, and as a Public Relations Associate, you will play a meaningful role in telling the stories that show the positive impact of transit on local communities. You will help bring the voice for our 500+ partners and millions of riders around the globe to life in the press. You are at the center of what’s happening at Via, with visibility and insight into newsworthy launches, big announcements, and ongoing growth efforts. As part of Via’s marketing team you will have the opportunity to work with marketing specialists, designers, sales people, and policy experts to bring local stories to life.
Job Responsibility:
Take a leading role in the coordination of global partner launches and milestone celebrations - including announcements and events
Draft press releases, pitches, and messaging to support partner launch and celebration efforts, all while accurately conveying the Via brand
Maintain regular communication with Via commercial teams to support priority markets
Liaise closely with Rider Growth, Policy, Operations, and Partner Success teams to uncover opportunities for PR to partner on marketing efforts
Elevate the voice of the rider and the voice of our partners in local media
Inform social media content (LinkedIn, Twitter, Facebook) related to press announcements and top media placements
Manage and maintain media lists, with ongoing audit of “who’s who” in the tech, transit, and local media landscape
Be responsible for daily media monitoring and reporting
Draft monthly “Via in the News” coverage reports for global employees and investors
Requirements:
Minimum of 2+ years of experience in public relations or communications, either at an agency or in-house
Understanding of the media landscape
Personal experience developing pitches and securing press coverage
Creative thinker who can develop out-of-the box solutions and storylines
Strong communicator, who is able to adapt their level of detail depending on the audience
Energetic and personable, able to build relationships with partner press teams and internal stakeholders, manage launch events, and local media on the ground
Independent, organized, and self-starter who is comfortable taking on a high level of responsibility
Excellent writer - clear, concise, and interesting