Public Relations and Social Media Lead, Robert Half

Robert Half

Location:
United States, Hartford

Category:
Public Relations

Contract Type:
Not provided

Salary:

80000.00 USD / Year

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Job Description:

This position is responsible for public relations and social media, primarily for the advisor and consumer markets. The role focuses on managing public relations and social media efforts targeted at advisor and consumer markets, including identifying story opportunities, pitching to media, and promoting critical news through social channels.

Job Responsibility:

Develop and execute media relations and social media strategies to secure high-level placements across print, broadcast, and digital media
Coordinate PR and social media activities to ensure consistent messaging across advisor and consumer markets
Build and maintain relationships with media contacts and industry stakeholders, particularly in B2C and financial professional sectors
Deliver high-quality content, including pitches, press releases, blogs, and social media posts
Share content across multiple channels as part of an omni-channel approach
Collaborate cross-functionally to align projects with integrated marketing strategies
Manage responses to media inquiries and interview requests
Measure the effectiveness of campaigns using KPIs like engagement rates, reach, and sentiment analysis

Requirements:

Bachelor’s degree in communications, marketing, or a related field
5–7+ years of experience in communications, preferably within the insurance/financial services industry
Excellent verbal and written communication skills
Proven expertise in developing media relations and social media strategies that enhance visibility and engagement
Strong collaboration skills and ability to influence stakeholders across teams
Highly organized with a focus on timely and accurate project execution
Strategic thinker with experience aligning media relations programs to organizational goals
Proficient in Microsoft Office (PowerPoint, Word, Excel)
Detail-oriented self-starter able to work independently and as part of a team
Receptive to feedback and committed to ongoing learning and growth as a communicator

Nice to have:

Experience in insurance or financial services industries
Experience working East Coast hours

What we offer:

Medical, vision, dental, and life and disability insurance
401(k) plan
Free online training

Additional Information:

Job Posted:
September 12, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Public Relations and Social Media Lead