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The Public Relations and Marketing Manager is a key member of our Commercial Team, responsible for driving visibility and elevating the Hotel reputation across global and local markets. In this role, you will collaborate closely with the Commercial Leadership Team to enhance awareness through traditional print media, digital platforms, and social channels. You will support marketing and advertising initiatives, contribute to the development and execution of the annual PR plan, and oversee all digital communication tools and execute F&B and Spa marketing plans.
Job Responsibility:
Execute and assist in developing an integrated, strategic annual marcomms plan to align with the hotel's business objectives
Develop innovative programs that will increase awareness and positive perception of the hotel, its spa, culinary programs, services, and personnel
Lead proactive and creative programs that identify and leverage unique, newsworthy opportunities to elevate the hotel's presence
Build and maintain strong professional relationships with local, regional and international media and influencers to generate consistent coverage
Pitch targeted story ideas, organize media visits, coordinate interviews, and host familiarization trips to highlight the hotel's offerings
Ensure timely posting of press releases and story starters on the Four Seasons Press Room
Partner with F&B and Spa teams to design and execute promotional campaigns that support revenue objectives
Maintain a comprehensive image library to ensure consistent, high-quality visual representation
Lead community relations, CSR initiatives, and internal communications to strengthen the hotel's reputation as a valued community partner
Manage and maintain an up-to-date image and video library to support media needs and maximize exposure
Develop and implement the global media and social media strategy, ensuring alignment with the brand's DNA
Manage and execute Content creation as well as photoshoots and videography
Oversee the media calendar, budget, and administrative processes
Ensure all promotions, advertising materials, direct mail pieces, and collateral reflect Four Seasons brand standards and the highest level of professionalism.
Requirements:
Bachelor's degree in Communications, Journalism, Marketing, Hospitality or a related field
Minimum 3-5 years of proven experience in public relations, social media, or marketing communications, preferably within the luxury or luxury hospitality sector
Strong media relations experience with established connections that deliver measurable results
Exceptional verbal and written communication skills with an ability to create compelling narratives
Proficiency in leveraging social media platforms and analytics tools to monitor and optimize performance
Adept at collaborating with diverse teams and managing third-party agencies and vendors
Reading, writing, and oral proficiency in English.
Nice to have:
Greek is a plus.
What we offer:
Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Employee Discount for stays at any Four Seasons worldwide