Property Marketing Manager

This role will be responsible for developing and delivering marketing strategies for both newly developed and refurbished PBSA properties, ensuring successful marketing off plan and in the first few years of opening, and sustained occupancy performance. This role bridges strategic planning and hands-on execution, working closely with development, asset management, operations, and external agencies to bring properties to market on time, on brand, and on budget. This role will own and deliver a New Property and AMI (Asset Management Initiative) Marketing Toolkit. The role is responsible for taking the brand positioning, USPs and messaging to create a tailored, integrated marketing plan to support occupancy and yield targets. This is a highly cross-functional role, translating development and refurbishment activity into structured, scalable marketing outputs across physical, digital, and performance channels.