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The role involves partnering with Regions and Business Units (BUs) to establish and execute omni-channel experiences. It requires defining capabilities, processes, and technology for marketing efforts, advising on digital approaches, and collaborating with IT and digital teams. Additionally, it entails identifying and sharing standard processes in omni-channel marketing, establishing goals, KPIs, and measuring performance across digital channels.
Job Responsibility:
Partner with Regions and BUs to build omni-channel experiences
Define capabilities, roles, processes, and technology for marketing efforts
Advise on digital approaches and new ways of working
Collaborate with IT and Digital teams to align and deliver technology requirements
Identify and share standard processes in omni-channel marketing
Establish goals, KPIs, and measure performance across digital channels
Requirements:
5+ years of digital project management experience
Agile or SCRUM certified practitioner
Proficiency in establishing and managing Advanced JIRA roadmaps
Ability to set up repeatable processes and systems for project management
Strong communication skills, particularly in remote environments
Preferred understanding of digital marketing with hands-on campaign experience
Nice to have:
Preferred understanding of digital marketing and campaign execution