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Hunkemöller is evolving its loyalty program from a traditional points-based program to a more emotionally engaging experience. As Interim Project Manager Loyalty, you will lead the end-to-end delivery of the revamped loyalty program. The loyalty concept with benefits and tiers is defined. Your mission is to ensure successful execution across four core workstreams: Tech development, Web & App, Communication/Marketing & Activation. You will manage activities, planning, dependencies, stakeholders, scope and delivery to ensure a smooth go-live across all European markets. Success Metrics: Timely and accurate delivery of the revamped loyalty program; Consistent implementation across all touchpoints; Successful go-live across all countries by June/July; A solution for operational scalability and maintenance
Job Responsibility:
Lead the end-to-end delivery of the revamped loyalty program
Ensure successful execution across four core workstreams: Tech development, Web & App, Communication/Marketing & Activation
Manage activities, planning, dependencies, stakeholders, scope and delivery to ensure a smooth go-live across all European markets
Project Management & Governance: Lead the end-to-end implementation across the four workstreams
Own project planning, milestones, priorities, risks, and dependencies
Define and guard scope, deliverables, and acceptance criteria
Assign tasks, monitor progress, and ensure deadlines are met
Report progress and decisions to stakeholders and SteerCo
Support and manage go-live activities
Cross functional collaboration: Workstream Tech development: align with Business Transformation, New Black (EVA) and BI about member migration (cards, tiers, historical data), reallocation of members to new tiers, and integrations with systems like POS, Bloomreach and BQ
Workstream Web & App: coordinate & support visibility of the member program, and improved communication via web, app, account and other changes
Workstream Communication: coordinate & support with development of digital assets with Design, updates to T&Cs, privacy policies, legal compliance & coordinate (internal) communication with MKT, store engagement plan & training, & VM
Workstream Activation: Align with CRM to optimize multichannel loyalty journeys via Bloomreach and oversee implementations of promotions & vouchers in these campaigns
Requirements:
7+ years in project management, preferably in loyalty, retail, or e-commerce