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Staples is business to business. You’re what binds us together. Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. We are seeking a highly organized Project Manager to support Omni Customer Marketing initiatives across the customer journey. This role drives execution of targeted, multi-channel campaigns (email, SMS, push) focused on onboarding, post-purchase, and retention.
Job Responsibility:
Partner with Manager, Omni Customer Marketing to develop and execute coordinated marketing campaigns targeting users across the customer journey to drive growth and retention
Own the flawless execution of strategic targeted marketing initiatives within owned channels (email, SMS & Push notifications), with an emphasis on onboarding, post-purchase, real-time triggers, and Print & Marketing Services initiatives
Communicate, collaborate & coordinate efficiently and effectively with internal and external partners throughout all stages of campaign planning & execution
Consistently manage the go-to-market process across multiple projects, prioritizing appropriately and pivoting as needed
Maintain all schedules, process and procedures associated with campaign execution (pre-campaign planning, creative briefing, hand-off to marketing operations, etc.)
Draft creative briefs for creative team, collect and provide feedback, proof all materials prior to deployment, and give final approval
Identify & escalate issues that could impact timelines, dependencies, customer experience and/or budget
Leverage program metrics and customer data to measure campaign effectiveness to continuously improve campaigns within a test & learn framework
Manage updates within existing campaigns in pursuit of message excellence, including fielding inbound requests for support from merchandising, Staples Media Network & other internal teams within targeted marketing campaigns
Requirements:
2+ years of related work experience
2+ years of Microsoft Office (Outlook, Excel, PowerPoint)
2+ years of Omni Marketing Knowledge
Detail oriented, highly organized individual with strong project management skills
Strong communication skills, both oral and written
Highly collaborative individual with a strong sense of individual ownership
Ability to work well independently and within a team setting
Experience managing multiple projects and deadlines at one time while adjusting quickly to changing priorities and campaign timelines
Nice to have:
Background in customer lifecycle marketing and program execution within a test/learn framework preferred