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In this role, you will help drive the growth of ESPN Zakelijk (Public Viewing) through impactful communications, marketing initiatives and digital development. ESPN Zakelijk sells licensees to public venues (pubs, hotels, casino’s) to show the ESPN channels to customers. You will work on communication (customer care, mail) and customer-facing activities (website), helping strengthen ESPN Zakelijk’s position as the leading sports offering for public venues in the Netherlands. This role contains an interesting dynamic of freedom and ownership, where you will coordinate projects from idea to execution, contribute to a stronger customer journey and support the development of a more standalone and data-driven sales flow through website improvements and smart communication initiatives. You will work closely with stakeholders across ESPN Marketing, PR, Digital and CRM. Alongside this, you will help maintain a strong administrative foundation, including selected contract administration tasks, so that projects, partnerships and day-to-day operations run smoothly and effectively.
Job Responsibility
Create and manage communications for licensees, including partnership updates, sales mailings and customer-facing messaging
Drive the ongoing development of the ESPN Zakelijk website, with a focus on customer journey, conversion and ease of use
Support the development and rollout of marketing initiatives that contribute to business growth and strengthen ESPN Zakelijk's visibility in the market
Use CRM insights and performance data to identify opportunities, improve effectiveness and support commercial decision-making
Support the (sales) team with commercial and administrative requests, helping to keep processes efficient, accurate and well organized
Support affiliate-related trade marketing initiatives where needed, helping to strengthen partner visibility and engagement
Requirements
Experience in developing mail campaigns, testing different approaches and using insights to improve results
Fluency in Dutch, with strong written and spoken English skills
An analytical approach and an interest in using data to identify opportunities, optimise performance and support decision-making
A proactive mindset and the confidence to work independently
A structured and thoughtful way of working, combined with the willingness to share ideas and contribute to continuous improvement
Nice to have
Experience with website development, customer journeys, conversion-focused sales flows and targeted communication
Familiarity with sports venues, pubs, leisure or entertainment sectors
A genuine interest in sport and the sports media landscape, including football, Formula 1, baseball or basketball
A service-oriented, open and flexible attitude, combined with professionalism and a collaborative mindset
Strong communication skills and the ability to adapt your style to different audiences and situations
A proactive attitude and a willingness to identify and suggest improvements
The ability to learn quickly and apply new information in a practical way