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Programs Manager, Events & Paid Media

· Job Posted April 24, 2026
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Job Description

As our Programs Manager, you won’t just be “buying ads” – you’ll be building the bridge between our technical innovation and the enterprise leaders who need it to de-risk their AI initiatives. You’ll work cross-functionally across Marketing, Sales, and Community to build programs that drive awareness and demand – and make sure every dollar spent is moving the needle.

Job Responsibility

  • Identify and manage high-impact placements in newsletters and platforms that reach Senior Data Architects, VPs of Infrastructure, and AI Leaders
  • Partner with Sales to execute Account-Based Marketing (ABM) campaigns on LinkedIn and Google, targeting key stakeholders within our high-value Enterprise ICP
  • Draft creative briefs that elevate the conversation from “features” to “enterprise outcomes” and business impact
  • Lead our presence at major industry conferences
  • Design and execute exclusive executive programs including VIP dinners, roundtables, and technical workshops that facilitate direct sales entry points
  • Ensure every event has a clear path to a sales interaction, coordinating closely with the sales team on post-event follow-up and lead routing
  • Lead our paid media agency with a focus on Sales Qualified Leads (SQLs) and Pipeline Value, rather than just top-of-funnel volume
  • Refine agency targeting based on seniority, company size, and technographics to ensure our budget is spent on decision-makers and high-level influencers
  • Partner with Web and Design teams to build and optimize landing pages that drive conversions
  • Deliver reporting that connects paid and event spend to revenue metrics: pipeline created, sales velocity, and customer acquisition cost.

Requirements

  • 4–6 years in B2B technical marketing with a proven track record driving results for enterprise SaaS or infrastructure products
  • Deep understanding of the data engineering and AI ecosystem, including the distinct needs of practitioners versus executive leaders
  • Power user of HubSpot and LinkedIn Campaign Manager, with a strong grasp of lead scoring and multi-touch attribution
  • Experienced in managing external agencies to hit high-intent pipeline goals rather than vanity metrics
  • Ability to write high-level copy that commands respect from senior technical leaders and architects
  • Natural collaborator who works effectively with Sales and RevOps to optimize the lead hand-off and account-based targeting
  • Highly organized and capable of managing complex, high-budget event logistics and media schedules simultaneously
  • Comfortable working in a fast-paced environment where priorities can shift and you’re expected to figure things out independently.
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