Programme Marketing Assistant

• Ensure programme activities are promoted effectively across appropriate channels to deliver strong results, reaching both existing and new audiences
• Provide marketing support for in-person and online events
• Monitor event registrations and recommend promotional strategies
• Plan and deliver marketing activity across relevant channels to reach target audiences and maximise event success
• Coordinate programme newsletters and mailers, including scheduling and drafting content for review and editing
• Manage requests for mailing lists and ensure timely distribution
• Promote all upcoming programme activities across social media channels
• Develop and implement social media plans to maximise reach, engagement, and results
• Coordinate campaign weeks by working with programmes to source content, creating landing pages and campaign widgets, and promoting campaigns through appropriate marketing channels
• Support the creation, maintenance, and optimisation of programme webpages, including hubs and campaign pages
• Upload blogs (including guest contributions), partner events, and other programme content
• Monitor performance, refine content, manage marketing widgets, and determine effective calls to action
• Ensure all programme content is published and promoted in the most effective way
• Develop promotional strategies to increase participation in elections and surveys
• Manage the end-to-end process, from promotion and response collection through to analysis and publication of results
• Select imagery for marketing activity and coordinate with the in-house multimedia designer to produce marketing assets
• Maintain accurate and up-to-date CRM records by inputting, extracting, and analysing data related to member contacts, engagement, and prospecting
• Provide support in formatting and updating presentations as required
• Support the training of colleagues on relevant marketing tools, processes, and programme activities

• Excellent written and verbal communication skills
• Very strong organisational and time management skills
• Attention to detail and a methodical approach to tasks
• Ability to work collaboratively across departments
• Proactive and self-motivated with the ability to manage competing priorities
• Able to think creatively about how to engage audiences via different marcomms channels
• Analytical mindset with the ability to interpret data and provide actionable insights
• Experience working in a fast-paced environment with multiple deadlines
• Competence in using MS Office Suite and digital marketing tools

• Experience in CRM systems and data management, and segmenting audiences
• Experience using web CMS and social media scheduling platforms
• Experience working with design teams on assets and content
• Experience in supporting marketing or communications teams
• Experience in executing email marketing campaigns
• Experience in executing organic social media campaigns
• Experience in a membership-based organisation or similar environment
• Previous experience in reporting and analysis of marcomms activities performance to drive improvements

discretionary bonus and comprehensive benefits